Sendy vs mailerlite: What are the differences?

Introduction:

Marketers often use email marketing platforms to manage and send bulk email campaigns to their subscribers. Two popular platforms in this field are Sendy and MailerLite. Although they share some similarities in their functionalities, there are also key differences between the two platforms that make them unique.

1. Pricing Structure: Sendy offers a one-time payment license, meaning users pay a single fee for the software and can use it indefinitely. On the other hand, MailerLite follows a subscription-based model where users pay a recurring monthly fee based on the number of subscribers in their account. This difference in pricing structure gives users more flexibility in choosing a payment plan that suits their budget and needs.

2. Server Requirements: Sendy requires users to have their own web server or hosting service to install and run the software. This allows users to have full control over their email sending process and server configuration. In contrast, MailerLite is a cloud-based platform, meaning users do not need to worry about server setup or maintenance. The platform handles all the server resources and infrastructure, providing users with a hassle-free experience.

3. Available Features: Sendy focuses primarily on email sending and tracking features, allowing users to create and send campaigns, manage subscribers, and track email analytics. On the other hand, MailerLite offers a wider range of features, including email automation, landing page creation, pop-up forms, and A/B testing. These additional features make MailerLite a more comprehensive solution for marketers looking for a full suite of tools to enhance their email marketing efforts.

4. Integrations: Sendy integrates with Amazon SES (Simple Email Service), which provides users with reliable email delivery and scalability. However, Sendy has limited integration options compared to MailerLite. MailerLite integrates with various popular third-party services, such as eCommerce platforms, CRMs (Customer Relationship Management), lead generation tools, and social media platforms. This broader range of integrations allows users to streamline their workflow and connect MailerLite with their existing tools and systems.

5. User Interface and Ease of Use: Sendy has a straightforward and minimalistic user interface, which may appeal to users who prefer simplicity and a clean design. On the other hand, MailerLite offers a more visually appealing and modern user interface with intuitive drag-and-drop email builders and templates. This user-friendly interface makes it easier for users, especially beginners, to navigate and utilize the platform effectively.

6. Customer Support and Resources: MailerLite provides extensive customer support options, including live chat, email support, and a comprehensive knowledge base. They also offer webinars, tutorials, and guides to help users maximize their email marketing efforts. Sendy, on the other hand, has limited customer support options, primarily relying on a support ticket system and an online forum. This difference in customer support resources can be a crucial factor for users who require prompt assistance and guidance.

In summary, Sendy and MailerLite differ in their pricing structure, server requirements, available features, integrations, user interface, and customer support resources. These differences allow users to choose a platform that aligns with their specific requirements and preferences.