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Mailchimp

18.7K
9.3K
+ 1
1.2K
SparkPost

132
105
+ 1
14
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MailChimp vs SparkPost: What are the differences?

What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

What is SparkPost? Email Delivery and Analytics for Developers and Enterprises. SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.

MailChimp belongs to "Email Marketing" category of the tech stack, while SparkPost can be primarily classified under "Transactional Email".

Some of the features offered by MailChimp are:

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API

On the other hand, SparkPost provides the following key features:

  • Quick and easy SMTP or REST API integration
  • Free trial
  • Real-time & predictive analytics

"Smooth setup & ui" is the top reason why over 259 developers like MailChimp, while over 8 developers mention "I could start sending real emails in less than 5 mins" as the leading cause for choosing SparkPost.

Rainist, Typeform, and OpenGov are some of the popular companies that use MailChimp, whereas SparkPost is used by Pinterest, CodeBee, and DocEngage. MailChimp has a broader approval, being mentioned in 1667 company stacks & 670 developers stacks; compared to SparkPost, which is listed in 49 company stacks and 14 developer stacks.

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Pros of Mailchimp
Pros of SparkPost
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 149
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 60
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
    Segmentation
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
    Autoresponders
  • 3
    RSS-to-email
  • 3
    Co-branding
  • 3
    Customization
  • 3
    Embedded signup forms
  • 2
    Automation
  • 1
    Great logo
  • 1
    Groups
  • 0
    Landing pages
  • 10
    I could start sending real emails in less than 5 mins
  • 2
    Email don't end up in spam after DNS verification
  • 1
    Flexible, robust API
  • 1
    Very easy to integrate with Laravel

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Cons of Mailchimp
Cons of SparkPost
  • 2
    Super expensive
  • 1
    No Terraform provider
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent
  • 1
    Suspended paid acount without warning or reason
  • 1
    Spam trap reports are suspicious b/c all users opted in
  • 1
    Support won't answer mail (9h so far)
  • 1
    Only free for 100 emails/day
  • 1
    New dedicated ip blacklisted by some clients

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What is Mailchimp?

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

What is SparkPost?

SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.

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What companies use Mailchimp?
What companies use SparkPost?
See which teams inside your own company are using Mailchimp or SparkPost.
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What tools integrate with Mailchimp?
What tools integrate with SparkPost?

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What are some alternatives to Mailchimp and SparkPost?
Twilio SendGrid
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
Drip
It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
Campaign Monitor
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
Mandrill
Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.
See all alternatives