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MailChimp vs SparkPost: What are the differences?
What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
What is SparkPost? Email Delivery and Analytics for Developers and Enterprises. SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.
MailChimp belongs to "Email Marketing" category of the tech stack, while SparkPost can be primarily classified under "Transactional Email".
Some of the features offered by MailChimp are:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
On the other hand, SparkPost provides the following key features:
- Quick and easy SMTP or REST API integration
- Free trial
- Real-time & predictive analytics
"Smooth setup & ui" is the top reason why over 259 developers like MailChimp, while over 8 developers mention "I could start sending real emails in less than 5 mins" as the leading cause for choosing SparkPost.
Rainist, Typeform, and OpenGov are some of the popular companies that use MailChimp, whereas SparkPost is used by Pinterest, CodeBee, and DocEngage. MailChimp has a broader approval, being mentioned in 1667 company stacks & 670 developers stacks; compared to SparkPost, which is listed in 49 company stacks and 14 developer stacks.
Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation149
- Integrates with a lot of external services120
- Custom templates109
- Free tier60
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- RSS-to-email3
- Co-branding3
- Customization3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
Pros of SparkPost
- I could start sending real emails in less than 5 mins10
- Email don't end up in spam after DNS verification2
- Flexible, robust API1
- Very easy to integrate with Laravel1
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Cons of Mailchimp
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
Cons of SparkPost
- Suspended paid acount without warning or reason1
- Spam trap reports are suspicious b/c all users opted in1
- Support won't answer mail (9h so far)1
- Only free for 100 emails/day1
- New dedicated ip blacklisted by some clients1
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What is Mailchimp?
What is SparkPost?
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