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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Email Marketing
  5. MailChimp vs Sailthru

MailChimp vs Sailthru

OverviewComparisonAlternatives

Overview

Mailchimp
Mailchimp
Stacks22.9K
Followers12.7K
Votes1.2K
Sailthru
Sailthru
Stacks19
Followers15
Votes0

MailChimp vs Sailthru: What are the differences?

Introduction

MailChimp and Sailthru are both customer engagement platforms that offer email marketing services, but they differ in several key aspects. Here are the key differences between MailChimp and Sailthru:

  1. Pricing Models: MailChimp's pricing structure is based on the number of subscribers, while Sailthru's pricing is based on the number of unique user profiles. This means that MailChimp may be more cost-effective for businesses with a large number of subscribers, whereas Sailthru may be a better choice for companies with a smaller customer base but high engagement rates.

  2. Personalization Capabilities: Sailthru excels in providing highly personalized experiences by leveraging data such as user behavior and preferences. It offers powerful segmentation and targeting tools that allow businesses to tailor their messaging and content to individual customers. MailChimp also provides some personalization features, but they are not as extensive as Sailthru's capabilities.

  3. A/B Testing: MailChimp offers A/B testing functionality, allowing businesses to test different variations of their email campaigns and determine which performs better. In contrast, Sailthru does not offer built-in A/B testing functionality, making it less suitable for businesses that heavily rely on this feature for optimization and conversion rate improvement.

  4. Email Templates and Design: MailChimp provides a wide variety of professionally designed email templates that can be easily customized, making it easier for businesses to create visually appealing emails. Sailthru, on the other hand, does not offer as many pre-built templates and requires more expertise in HTML and CSS to design customized email templates.

  5. API and Integrations: While both MailChimp and Sailthru offer robust APIs for integration with other platforms, MailChimp has a larger ecosystem of third-party integrations and plugins available. This makes it more versatile and allows businesses to connect their email campaigns with a wide range of other tools and systems.

  6. Ease of Use: MailChimp is known for its user-friendly interface and intuitive email campaign creation process, making it a popular choice for beginners. Sailthru, on the other hand, may have a steeper learning curve and require some technical expertise to fully utilize its features.

In summary, MailChimp offers a more affordable pricing structure, a wide selection of email templates, and a user-friendly interface. Sailthru, on the other hand, excels in personalization capabilities, provides powerful segmentation tools, and offers more advanced data-driven features.

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Detailed Comparison

Mailchimp
Mailchimp
Sailthru
Sailthru

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.

Facebook Integration;AutoConnect Templates;Full Featured API;Subscriber Analytics;MailChimp Mobile;Email Templates;Template Language;Drag-and-Drop Editor;Multi-user Accounts;Autoresponders;Co-branding;Custom Forms;Data Security and Privacy;Email Delivery;Groups;Image and File Hosting;List Management;Segmentation;Service and Support;Subscriber Preferences;Delivery Doctor;Geolocation;Inbox Inspector;Merge Tags;RSS-to-email;Campaign Archives;Comments;Social Sharing;Reports Overview;Social Stats;A/B Split Testing;List Dashboard
Analyze behavior, interests, and preferences.;Generate unique data profiles.;Automatically personalize every communication, in real time.;Mass customized email, Fully personalized websites, Onsite recommendation slider widget,In-email behavioral ad targeting;Developer-friendly REST-based API;Content population at the time of send/view;Dynamic segments that update when users' behavior changes;List prioritization based on user engagement;Cohort and Behavioral Segmentation;Customer Lifetime Value Reporting;Predictive Customer Engagement Modeling;Complete funnel analysis from page view to purchase
Statistics
Stacks
22.9K
Stacks
19
Followers
12.7K
Followers
15
Votes
1.2K
Votes
0
Pros & Cons
Pros
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
Cons
  • 2
    Super expensive
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent
No community feedback yet
Integrations
Formstack
Formstack
Zendesk
Zendesk
Squarespace
Squarespace
Insightly
Insightly
Get Satisfaction
Get Satisfaction
Hipmob
Hipmob
Recurly
Recurly
ClickTale
ClickTale
HipChat
HipChat
Shopify
Shopify
No integrations available

What are some alternatives to Mailchimp, Sailthru?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Campaign Monitor

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Zoho Mail

Zoho Mail

It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.

Mailtrain

Mailtrain

Mailtrain is a self hosted newsletter application built on Node.js (v5+) and MySQL (v5.5+ or MariaDB).

Marketo

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Iterable

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

GetResponse

GetResponse

It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

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