Leanplum vs Mode: What are the differences?
What is Leanplum? The most complete mobile marketing platform, designed for intelligent action. Our integrated solution delivers meaningful engagement
across messaging and the in-app experience. We offer Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.
What is Mode? SQL-based analytics tool that helps analysts query, visualize, and share data. Created by analysts, for analysts, Mode is a SQL-based analytics tool that connects directly to your database. Mode is designed to alleviate the bottlenecks in today's analytical workflow and drive collaboration around data projects.
Leanplum belongs to "Mobile A/B Testing" category of the tech stack, while Mode can be primarily classified under "Business Intelligence".
Some of the features offered by Leanplum are:
- Messaging - Deliver messages across multiple channels and increase relevancy by coordinating with in-app content.
- Automation - Respond to in-app activities at scale during every stage of the customer journey.
- App Editing - Take full control of your app experience without developer resources or App Store resubmissions.
On the other hand, Mode provides the following key features:
- Write, save, and share SQL queries with other analysts in your company. Empower non-technical folks to update queries on their own. Run queries on a schedule, create lists of related reports, and explore a project's history as it changes over time.
- Build reports using standard charting or create completely customer, interactive visuals with HTML, CSS, and Javascript
- Database connectors for MySQL, Postgres, Redshift, Vertica, Hive, Heroku, Segment, BigQuery, Impala.