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Klaviyo vs MailChimp: What are the differences?
What is Klaviyo? *A marketing automation and email platform *. A cloud-based email marketing solution for e-commerce businesses. It allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails.
What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Klaviyo and MailChimp can be primarily classified as "Email Marketing" tools.
Some of the features offered by Klaviyo are:
- Fast integrations
- Segmentation possibilities
- Track website behavior
On the other hand, MailChimp provides the following key features:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
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Learn MorePros of Klaviyo
Pros of Mailchimp
Pros of Klaviyo
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Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
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Cons of Klaviyo
Cons of Mailchimp
Cons of Klaviyo
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Cons of Mailchimp
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
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What is Klaviyo?
A cloud-based email marketing solution for e-commerce businesses. It allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails.
What is Mailchimp?
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
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What companies use Klaviyo?
What companies use Mailchimp?
What companies use Klaviyo?
See which teams inside your own company are using Klaviyo or Mailchimp.
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What tools integrate with Klaviyo?
What tools integrate with Mailchimp?
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What are some alternatives to Klaviyo and Mailchimp?
InfusionSoft
It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
Drip
It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
mailerlite
MailerLite is an email marketing and automation software designed to help people of all skill levels create professional and personalized marketing campaigns on their own.