ClickTale vs Hotjar vs Mouseflow

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ClickTale

135
42
+ 1
0
Hotjar

1.3K
196
+ 1
0
Mouseflow

25
28
+ 1
0
Decisions about ClickTale, Hotjar, and Mouseflow
Kamaldeep Singh

Go with Hotjar or Clicktale, they're the best in the business. You've got to keep in mind that heatmaps will always be a sample of a population. Unless you're paying a massive premium they aren't tracking literally every click on a page.

Heatmaps are pretty useless on their own, but paired with digital analytics, user research, etc they can provide some serious value.

For example, let's say you've got a massive visitor drop-off on your shipping details page and you're trying to figure out why. Heatmaps are a great way to contextualize the problem. You'd be able to see A.) Which form fields are being clicked least often B.) where people stop scrolling on a page (if your program has scroll tracking) C.) If users are clicking off the page to go do other things.

You can do a lot with that information like:

Run an AB Test that reduces the amount of form fields to the screen depth most visitors reach

Remove the form fields that are filled in the least (removing major barriers)

Check your analytics to figure out how often visitors who click certain links from the shipping page go on to buy. If you find a particular link leads to less conversions on average, test removing it from the page completely.

These are just a few example of heat maps. I like integrating them with my AB Testing program and looking at the different ways users interact with content depending on changes in page layouts. You can gain some real insight here.

For instance, let's say I wanted to test whether a navigation with 10 options would convert more users than one with 5. So I run a test and the 5 options wins. Great. But what if it turns out that even though it lost, a very large number of people were clicking a certain part of the navigation in option 10 not included in option 5. Heatmaps would let me see that. Then I could run another test where I included the highly clicked menu button and one where I exclude it.

Good heatmapping programs also come with scroll tracking and use recording sessions as well. All very useful tools in analyzing how people interact with your website.

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      Doesn't work with iframe
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      What is ClickTale?

      ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.

      What is Hotjar?

      See how visitors are really using your website, collect user feedback and turn more visitors into customers.

      What is Mouseflow?

      Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring. Immerse yourself in their behavior to maximize conversions and customer satisfaction.

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      Jul 2 2019 at 9:34PM
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      What are some alternatives to ClickTale, Hotjar, and Mouseflow?
      FullStory
      FullStory’s unmatched analytics engine automatically indexes every digital interaction with your site or app and empowers teams to measure, validate, and act on each experience at scale.
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Adobe Analytics
      It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
      Crazy Egg
      Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
      Smartlook
      Smartlook is a qualitative analytics solution for iOS and Android apps. Understand how users interact with your app — watch recordings, track events, and build conversion funnels.
      See all alternatives
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