Zhoustify Agency

I really like how easy Jelastic makes deploying applications onto the cloud. It is easy to pick up and a very handy tool. Plus their benchmarks at the same price range to their competitors are amazing.

Getting certified for salesforce sales cloud was a big time consumer, but it was worth it to be able to train someone else to do it at the same level and skip the stuff they didn't need to know.

But do not take it lightly when I say it comes with a steep learning curve. Although I passed the exam on the first try without much studying. I know most people I've met have failed it 2-3 times.

This software is so easy to use . I love it. Great functionality. The dashboard is always very attractive and simple.

This is true. Using it is extremely easy, but mastering it is a journey. It's a beautiful interface and mostly very good price.

I have been using, recommending and adopting salesforce.com for my sales teams for three years in several different digital technology, media and advertising organizations. I can say unequivocally that the CRM software has evolved from being a supplement and "nice to have" to a must buy and necessary and vital tool for doing business. The key to any business solutions and software product is getting the team to adopt and use it. Training and practice is essential. Its like your golf game, the more you practice the better your score or working out, no pain, no gain. I like the social media and conversational abilities you can have with sales team; the app is excellent for quick reviews and checking on status of pending, pitches and prospects; the flexibility and customization options based o salesperson, account, deal size, industry vertical. In one organization we adopted it for internal sales data use and tracking and also incorporated product data about our partners, customers, audience metrics and analytics and distribution platform.

Go with Hotjar or Clicktale, they're the best in the business. You've got to keep in mind that heatmaps will always be a sample of a population. Unless you're paying a massive premium they aren't tracking literally every click on a page.

Heatmaps are pretty useless on their own, but paired with digital analytics, user research, etc they can provide some serious value.

For example, let's say you've got a massive visitor drop-off on your shipping details page and you're trying to figure out why. Heatmaps are a great way to contextualize the problem. You'd be able to see A.) Which form fields are being clicked least often B.) where people stop scrolling on a page (if your program has scroll tracking) C.) If users are clicking off the page to go do other things.

You can do a lot with that information like:

Run an AB Test that reduces the amount of form fields to the screen depth most visitors reach

Remove the form fields that are filled in the least (removing major barriers)

Check your analytics to figure out how often visitors who click certain links from the shipping page go on to buy. If you find a particular link leads to less conversions on average, test removing it from the page completely.

These are just a few example of heat maps. I like integrating them with my AB Testing program and looking at the different ways users interact with content depending on changes in page layouts. You can gain some real insight here.

For instance, let's say I wanted to test whether a navigation with 10 options would convert more users than one with 5. So I run a test and the 5 options wins. Great. But what if it turns out that even though it lost, a very large number of people were clicking a certain part of the navigation in option 10 not included in option 5. Heatmaps would let me see that. Then I could run another test where I included the highly clicked menu button and one where I exclude it.

Good heatmapping programs also come with scroll tracking and use recording sessions as well. All very useful tools in analyzing how people interact with your website.

Like all frameworks, it has its pro's and con's. You would be mad to write a serious game or a heavy app with this. But we have built simple games using this. Performance is probably much better can you expect.

The biggest problem we see is one constantly needs to figure out workarounds for annoying platform specific bugs. One that is driving us nuts now is playing sound on Android. And this is connected to the fact that the time saved on making a single codebase is usually wasted on trying to figure out these workarounds.

The biggest pro is - yes, you can build an app in Javascript and it will work on Android and iOS. If you only know JS, then you can expand on your offerings. There are a bunch libraries that make life easy - ionic for example for UI stuff.

For the right app (small; simple) then its a good option. But be prepared to swear a lot :)

Been doing Cordova + Polymer. Works well and looks like a native app. Still think you need to have a decent knowledge of your target platforms for fixing issues like FB integration.