ClickTale vs Crazy Egg vs Hotjar

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ClickTale

133
43
+ 1
0
Crazy Egg

2.5K
243
+ 1
23
Hotjar

1.5K
302
+ 1
0

ClickTale vs Crazy Egg vs Hotjar: What are the differences?

Introduction:

Key differences between ClickTale, Crazy Egg, and Hotjar:

  1. Data Collection Methods: ClickTale primarily uses session replays and heatmaps to track user behavior on websites, while Crazy Egg focuses more on heatmaps and scroll maps. Hotjar incorporates both heatmaps and session recordings, giving users a comprehensive view of how visitors interact with their website.

  2. Cost Structure: ClickTale offers different pricing plans based on the number of sessions recorded, whereas Crazy Egg has a flat monthly fee regardless of the number of sessions. Hotjar also uses a subscription model but provides a free plan with limited features, making it a more budget-friendly option for small businesses.

  3. Feature Set: ClickTale emphasizes advanced features like form analytics and conversion funnels, which are not as prominent in Crazy Egg and Hotjar. Crazy Egg stands out for its A/B testing capabilities, allowing users to test different designs to optimize conversions. Hotjar excels in feedback tools, like surveys and polls, to gather insights directly from website visitors.

  4. User Interface: ClickTale offers a more in-depth and complex interface, making it suitable for users who require detailed analytics. Crazy Egg has a simpler and more intuitive interface, making it easy for beginners to use. Hotjar strikes a balance between the two, providing a user-friendly dashboard with powerful features.

  5. Integrations: ClickTale and Hotjar offer a wide range of integrations with popular tools like Google Analytics and CRM systems, enhancing the overall data analysis capabilities. Crazy Egg has fewer integrations but focuses on seamless integrations with popular content management systems like WordPress and Shopify.

  6. Customer Support: ClickTale provides dedicated account managers and comprehensive support options for enterprise clients. Crazy Egg offers email and live chat support for all users, while Hotjar has a knowledge base and community forum for self-service assistance.

In Summary, the key differences between ClickTale, Crazy Egg, and Hotjar lie in their data collection methods, cost structures, feature sets, user interfaces, integrations, and customer support offerings.

Decisions about ClickTale, Crazy Egg, and Hotjar
Kamaldeep Singh

Go with Hotjar or Clicktale, they're the best in the business. You've got to keep in mind that heatmaps will always be a sample of a population. Unless you're paying a massive premium they aren't tracking literally every click on a page.

Heatmaps are pretty useless on their own, but paired with digital analytics, user research, etc they can provide some serious value.

For example, let's say you've got a massive visitor drop-off on your shipping details page and you're trying to figure out why. Heatmaps are a great way to contextualize the problem. You'd be able to see A.) Which form fields are being clicked least often B.) where people stop scrolling on a page (if your program has scroll tracking) C.) If users are clicking off the page to go do other things.

You can do a lot with that information like:

Run an AB Test that reduces the amount of form fields to the screen depth most visitors reach

Remove the form fields that are filled in the least (removing major barriers)

Check your analytics to figure out how often visitors who click certain links from the shipping page go on to buy. If you find a particular link leads to less conversions on average, test removing it from the page completely.

These are just a few example of heat maps. I like integrating them with my AB Testing program and looking at the different ways users interact with content depending on changes in page layouts. You can gain some real insight here.

For instance, let's say I wanted to test whether a navigation with 10 options would convert more users than one with 5. So I run a test and the 5 options wins. Great. But what if it turns out that even though it lost, a very large number of people were clicking a certain part of the navigation in option 10 not included in option 5. Heatmaps would let me see that. Then I could run another test where I included the highly clicked menu button and one where I exclude it.

Good heatmapping programs also come with scroll tracking and use recording sessions as well. All very useful tools in analyzing how people interact with your website.

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Pros of ClickTale
Pros of Crazy Egg
Pros of Hotjar
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    • 12
      Very easy to use
    • 9
      Great insight information
    • 2
      Neat visualizations
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      Cons of ClickTale
      Cons of Crazy Egg
      Cons of Hotjar
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          • 4
            Doesn't work with iframe

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          What is ClickTale?

          ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.

          What is Crazy Egg?

          Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.

          What is Hotjar?

          See how visitors are really using your website, collect user feedback and turn more visitors into customers.

          Need advice about which tool to choose?Ask the StackShare community!

          What companies use ClickTale?
          What companies use Crazy Egg?
          What companies use Hotjar?

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          What tools integrate with ClickTale?
          What tools integrate with Crazy Egg?
          What tools integrate with Hotjar?
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            Blog Posts

            Jul 2 2019 at 9:34PM

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            What are some alternatives to ClickTale, Crazy Egg, and Hotjar?
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