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Amazon Pinpoint vs Twilio: What are the differences?

Amazon Pinpoint and Twilio are two popular cloud communication platforms that offer a range of services for businesses and developers. Both platforms provide communication APIs and tools for sending SMS, voice messages, and emails. Let's explore the key differences between them.

  1. Pricing Model: While Twilio offers a pay-as-you-go pricing model, where you pay for actual usage, Amazon Pinpoint offers tiered pricing based on messages sent per month. This can be advantageous for businesses with predictable messaging volumes as they can choose a pricing plan that aligns with their needs and budget.

  2. Platform Flexibility: Twilio is known for its platform flexibility, allowing developers to build and customize communication workflows using its APIs and SDKs. This gives developers more control and flexibility in integrating messaging capabilities into their applications. On the other hand, Amazon Pinpoint provides a more streamlined and integrated platform that is tightly integrated with other Amazon Web Services (AWS) services, making it a preferred choice for businesses already leveraging AWS infrastructure.

  3. Global SMS Coverage: Twilio has extensive global SMS coverage, allowing businesses to send and receive SMS messages to and from virtually any country in the world. This makes it an ideal choice for businesses operating internationally or targeting a global audience. Amazon Pinpoint, while offering international SMS capabilities, may have limited coverage in certain regions making it less suitable for businesses with global messaging requirements.

  4. Additional Communication Channels: While both Amazon Pinpoint and Twilio offer SMS, voice, and email messaging capabilities, Twilio provides additional communication channels such as WhatsApp and Facebook Messenger integration. This allows businesses to reach their customers on popular messaging platforms, providing a more diverse and omnichannel communication experience.

  5. Integration with Existing Applications and Systems: Amazon Pinpoint, being an Amazon Web Services (AWS) service, seamlessly integrates with other AWS services such as Amazon S3, AWS Lambda, and Amazon Simple Notification Service (SNS). This makes it easier for businesses already using AWS infrastructure to integrate messaging capabilities within their existing workflows. Twilio, on the other hand, provides integrations with popular CRM, marketing automation, and customer support platforms, offering more options for businesses with different technology stacks.

  6. Developer Community and Resources: Twilio has a large and active developer community, providing extensive documentation, tutorials, and code samples to help developers get started quickly. It also offers a variety of developer tools and libraries for different programming languages. While Amazon Pinpoint also provides extensive documentation and resources, its developer community may not be as robust as Twilio's.

In summary, Amazon Pinpoint is a comprehensive engagement service enabling targeted communication via email, SMS, and push notifications, integrated seamlessly with AWS services, whereas Twilio is a cloud communications platform offering APIs for SMS, voice, and messaging, facilitating scalable communication solutions for businesses of all sizes.

Advice on Amazon Pinpoint and Twilio
Needs advice

Hey! We need an omnichannel inbox that's housed within Salesforce Sales Cloud that makes it super easy for our reps to respond to inbound communication (needs: clean inbox, provides historical context, etc.). We're a high-volume call center, and we get a ton of incoming SMS and email every day. We'd love a solution that lets us view all of that in one place — ideally Salesforce, as that's where our reps work, and we want to avoid needing them to switch between windows. Thanks!

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Replies (2)

if the inbound SMS are sales rep specific you could potentially have twilio fwd that msg to a google voice phone number which will in turn put an email in their inbox (so they're looking at 1 inbox instead of multiple places) Just an idea. Probably way off in left field compared to what you're thinking and I also invision. I'm not all familiar with MessageBird nor am I at all familiar w/ your data flow / business process. Would be happy to help brainstorm anytime! 10+ years experience on the sfdc platform

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Ryan Hitchler
CEO & Co-founder at Centro · | 1 upvotes · 110.4K views

Check out Centro. We built this to solve this exact problem! We used tools like Twilio but wrapped it up in a application that runs on Slack.

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Dainis Duļbinskis
Marketing project manager at Colortime · | 2 upvotes · 117.1K views
Needs advice

Hello! We need to integrate an SMS gateway into our app for user phone verification. As we are just starting, we are searching for the most affordable/best price/performance option for SMS gateway to verify client phone numbers with the code, maybe you can suggest something between those two or maybe something else. We are planning to do business in Europe

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Replies (4)

Twilio is the leader. Strong API, excellent documentation and reliable service. I suggest Nexmo since their API has smaller learning curve, offering better prices and also reliable solution. Also Nexmo offers more call per sec. 3 vs 2 and 2, out of the box. Good luck

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Twilio documentation is very good and as a platform it just works. It's robust and reliable. We road-tested plivo and it wasn't anywhere near in terms of docs or support. In fact their support was terrible at replying to us. 48 hours to answer basic questions.

That's said, were also using sendgrid by twilio and that's not been pleasant . Their email builder appears to be react based but written by a team who don't understand react very well. That's a nightmare as yet

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Twilio might be not cheapest, but they have awesome documentation (a lot of examples), easy to use API and libraries. I think it's a very good product to start. If the bill will become too heavy, you can shop around for economical options.

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Andrew Voirol
Founder at The Social Diner · | 1 upvotes · 116.7K views

stackshare doesn't seem to have this in the stack list yet, but in my experience Twillio is attractive. It's good for basics, their acquisition of SendGrid gives them a bit more market share.. They are stronger at marketing to those that benefit them. That said from my understanding SendGrid leases the networks, channels, and lines. While their interface is friendly, their pricing suited for lower volume, you want to look at what they are using via an API, a contract, etc. Is it a more friend UI to a combination of others. What redunancies do to they have, try their support. It's not that Twillio is bad, it's about the volume, the use case, the liabiitlies you might have to your end-users if Twillio isn't the right choice. Another option is Bandwidth. You ask for affordable, Twillio is an option, but front end costs v/s the costs of support you'll need to consider. Bandwidth has more reliability but requires more engineering and more skillset. Another option that is worth considering, not the most affordable, but have perhaps options that might be higher and the cost is relative. Wight costs, of support costs of integration, cost of scale, costs of a volume..

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Pros of Amazon Pinpoint
Pros of Twilio
  • 13
    Transactional Messages
  • 148
    Powerful, simple, and well documented api
  • 88
    RESTful API
  • 66
    Clear pricing
  • 61
    Great sms services
  • 58
    Low cost of entry
  • 29
    Global SMS Gateway
  • 14
    Good value
  • 12
    Cloud IVR
  • 11
  • 11
    Extremely simple to integrate with rails
  • 6
    Great for startups
  • 5
  • 3
    Great developer program
  • 3
    Hassle free
  • 2
    Text me the app pages
  • 1
    New Features constantly rolling out
  • 1
    Many deployment options, from build from scratch to buy
  • 1
    Easy integration
  • 1
    Two factor authentication

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Cons of Amazon Pinpoint
Cons of Twilio
    Be the first to leave a con
    • 4
      Predictable pricing
    • 2

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    What is Amazon Pinpoint?

    Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.

    What is Twilio?

    Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.

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    Jul 2 2019 at 9:34PM


    Google AnalyticsAmazon S3New Relic+25
    What are some alternatives to Amazon Pinpoint and Twilio?
    Google Analytics
    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
    Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    Amazon SNS
    Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.
    SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.
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