What is Braze and what are its top alternatives?
Braze is a comprehensive customer engagement platform that helps brands deliver personalized messaging experiences across various channels. Its key features include audience segmentation, multichannel messaging, automation, and analytics. However, Braze's pricing can be a limiting factor for smaller businesses, and some users find the platform to have a steep learning curve.
- Leanplum: Leanplum offers a mobile engagement platform with features such as A/B testing, personalized messaging, and in-app content management. Pros include a user-friendly interface and robust analytics, while cons may include limited support for web channels.
- Iterable: Iterable is a cross-channel marketing platform that provides automation, personalization, and segmentation capabilities. Pros include advanced workflow functionalities and intuitive user interface, but some users may find the pricing to be high.
- Sendinblue: Sendinblue is an all-in-one marketing platform that offers email marketing, SMS, and marketing automation tools. Pros include a free plan for beginners and a user-friendly interface, while cons may include limited advanced segmentation options.
- CleverTap: CleverTap is a mobile marketing platform that features user segmentation, engagement campaigns, and analytics. Pros include a comprehensive feature set and easy integration, while cons may include higher pricing for larger enterprises.
- MoEngage: MoEngage is an AI-powered customer engagement platform that provides personalized messaging, analytics, and automation. Pros include robust segmentation capabilities and in-depth analytics, while cons may include a complex setup process.
- OneSignal: OneSignal is a free push notification service that allows users to send messages to their audience on web and mobile. Pros include a generous free tier and easy integration, but some users may find the feature set limited compared to Braze.
- Intercom: Intercom is a customer messaging platform that offers live chat, email marketing, and customer support capabilities. Pros include a strong focus on customer communication and a user-friendly interface, while cons may include higher pricing for additional features.
- Customer.io: Customer.io is an email automation platform that enables targeted messaging based on user behavior. Pros include a flexible segmentation system and an easy-to-use interface, while cons may include less comprehensive multichannel support.
- Pendo: Pendo is a product analytics and user feedback platform that helps businesses understand user behavior. Pros include in-depth analytics and feedback tools, while cons may include a narrower focus compared to Braze.
- MoEngage: MoEngage is an AI-powered customer engagement platform that provides personalized messaging, analytics, and automation. Pros include robust segmentation capabilities and in-depth analytics, while cons may include a complex setup process.
Top Alternatives to Braze
- Airship
Airship is a modern product flagging framework that gives the right people total control over what your customers see & experience - without deploying code. ...
- Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. ...
- Marketo
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. ...
- HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. ...
- Twilio
Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs. ...
- Intercom
Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email. ...
- Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...
- JavaScript
JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles. ...
Braze alternatives & related posts
- Launch control2
- Easy experimentation2
- Accelerate CI/CD2
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- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
related Mailchimp posts
As a small startup we are very conscious about picking up the tools we use to run the project. After suffering with a mess of using at the same time Trello , Slack , Telegram and what not, we arrived at a small set of tools that cover all our current needs. For product management, file sharing, team communication etc we chose Basecamp and couldn't be more happy about it. For Customer Support and Sales Intercom works amazingly well. We are using MailChimp for email marketing since over 4 years and it still covers all our needs. Then on payment side combination of Stripe and Octobat helps us to process all the payments and generate compliant invoices. On techie side we use Rollbar and GitLab (for both code and CI). For corporate email we picked G Suite. That all costs us in total around 300$ a month, which is quite okay.
When starting a new company and building a new product w/ limited engineering we chose to optimize for expertise and rapid development, landing on Rails API, w/ AngularJS on the front.
The reality is that we're building a CRUD app, so we considered going w/ vanilla Rails MVC to optimize velocity early on (it may not be sexy, but it gets the job done). Instead, we opted to split the codebase to allow for a richer front-end experience, focus on skill specificity when hiring, and give us the flexibility to be consumed by multiple clients in the future.
We also considered .NET core or Node.js for the API layer, and React on the front-end, but our experiences dealing with mature Node APIs and the rapid-fire changes that comes with state management in React-land put us off, given our level of experience with those tools.
We're using GitHub and Trello to track issues and projects, and a plethora of other tools to help the operational team, like Zapier, MailChimp, Google Drive with some basic Vue.js & HTML5 apps for smaller internal-facing web projects.
- Salesforce.com integration10
- Complex automation6
related Marketo posts
We are looking to launch our first NPS Survey. Any recommendations on a good place to start? Tools in considering are Delighted or SurveyMonkey. Preferably link the analytics with Marketo.
- Lead management47
- Automatic customer segmenting based on properties20
- Email / Blog scheduling18
- Scam1
- Advertisement1
- Any Franchises using Hubspot Sales CRM?1
related HubSpot posts
Looking for the best CRM choice for an early-stage tech company selling through product-led growth to medium and big companies. Don't know if Salesforce or HubSpot are too rigid for PGL and expensive. I also had an experience of companies outgrowing Pipedrive pretty fast
Comparing HubSpot and Freshsales, not sure which to choose. Company and contact information is shareable among tech and sales teams allowing both parties to upkeep customers' contact details. Capturing leads from social media and system assigning to sales or having the option to manual assign. Sales follow up with sales activities. Once deal, technical involve to follow up regular customer visits, support ticketing, training, remind customers to renew licenses, work on projects and etc. Require a single platform to share a calendar to understand internal team activities and customer activities.
- Powerful, simple, and well documented api148
- RESTful API88
- Clear pricing66
- Great sms services61
- Low cost of entry58
- Global SMS Gateway29
- Good value14
- Cloud IVR12
- Simple11
- Extremely simple to integrate with rails11
- Great for startups6
- SMS5
- Great developer program3
- Hassle free3
- Text me the app pages2
- New Features constantly rolling out1
- Many deployment options, from build from scratch to buy1
- Easy integration1
- Two factor authentication1
- Predictable pricing4
- Expensive2
related Twilio posts
Google Analytics is a great tool to analyze your traffic. To debug our software and ask questions, we love to use Postman and Stack Overflow. Google Drive helps our team to share documents. We're able to build our great products through the APIs by Google Maps, CloudFlare, Stripe, PayPal, Twilio, Let's Encrypt, and TensorFlow.
Hi, We are looking to implement 2FA - so that users would be sent a Verification code over their Email and SMS to their phone.
We faced some limitations with Amazon SNS where we could either send the verification code to email OR to the phone number, while we want to send it to both.
We also are looking to make the 2FA more flexible by adding any other options later on.
What are the best alternatives to SNS for this use case and purpose? Looked at Twilio but want to explore other options before making a decision.
Would be great to know what the experience with Twilio has been, especially the limitations/issues with Twilio...
Appreciate any input from users of Twilio and others who have had similar use cases.
- Know who your users are168
- Auto-messaging115
- In-app messaging as well as email107
- Customer support88
- Usage tracking68
- Great Blog18
- Organized engagement, great ui & service11
- Direct chat with customers on your site9
- Very helpful4
- Onboarding new users3
- Tirman2
- No Mac app2
- Free tier2
- Filter and segment users2
- Github integration2
- Very Useful2
- Changes pricing model all the time7
related Intercom posts
As a small startup we are very conscious about picking up the tools we use to run the project. After suffering with a mess of using at the same time Trello , Slack , Telegram and what not, we arrived at a small set of tools that cover all our current needs. For product management, file sharing, team communication etc we chose Basecamp and couldn't be more happy about it. For Customer Support and Sales Intercom works amazingly well. We are using MailChimp for email marketing since over 4 years and it still covers all our needs. Then on payment side combination of Stripe and Octobat helps us to process all the payments and generate compliant invoices. On techie side we use Rollbar and GitLab (for both code and CI). For corporate email we picked G Suite. That all costs us in total around 300$ a month, which is quite okay.
Vue.js Intercom JavaScript Node.js vuex Vue Router
My SaaS recently switched to Intercom for all customer support and communication. To get the most out of Intercom, you need to integrate it with your app. This means instrumenting some code and tweaking some bits of your app's navigation. Checkly is a 100% Vue.js app, so in this post we'll look at the following:
- Identifying a user with some handy attributes
- Getting page views right with Vue Router
- Sending events with Vuex
- Some nice things you can now do in Intercom
After finishing this integration, you can actively segment your customers into trial, lapsed, active etc. etc.
Mixpanel
- Great visualization ui144
- Easy integration108
- Great funnel funcionality78
- Free58
- A wide range of tools22
- Powerful Graph Search15
- Responsive Customer Support11
- Nice reporting2
- Messaging (notification, email) features are weak2
- Paid plans can get expensive2
- Limited dashboard capabilities1
related Mixpanel posts
Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).
Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.
Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!
JavaScript
- Can be used on frontend/backend1.7K
- It's everywhere1.5K
- Lots of great frameworks1.2K
- Fast896
- Light weight745
- Flexible425
- You can't get a device today that doesn't run js392
- Non-blocking i/o286
- Ubiquitousness236
- Expressive191
- Extended functionality to web pages55
- Relatively easy language49
- Executed on the client side46
- Relatively fast to the end user30
- Pure Javascript25
- Functional programming21
- Async15
- Full-stack13
- Setup is easy12
- Its everywhere12
- JavaScript is the New PHP11
- Because I love functions11
- Like it or not, JS is part of the web standard10
- Can be used in backend, frontend and DB9
- Expansive community9
- Future Language of The Web9
- Easy9
- No need to use PHP8
- For the good parts8
- Can be used both as frontend and backend as well8
- Everyone use it8
- Most Popular Language in the World8
- Easy to hire developers8
- Love-hate relationship7
- Powerful7
- Photoshop has 3 JS runtimes built in7
- Evolution of C7
- Popularized Class-Less Architecture & Lambdas7
- Agile, packages simple to use7
- Supports lambdas and closures7
- 1.6K Can be used on frontend/backend6
- It's fun6
- Hard not to use6
- Nice6
- Client side JS uses the visitors CPU to save Server Res6
- Versitile6
- It let's me use Babel & Typescript6
- Easy to make something6
- Its fun and fast6
- Can be used on frontend/backend/Mobile/create PRO Ui6
- Function expressions are useful for callbacks5
- What to add5
- Client processing5
- Everywhere5
- Scope manipulation5
- Stockholm Syndrome5
- Promise relationship5
- Clojurescript5
- Because it is so simple and lightweight4
- Only Programming language on browser4
- Hard to learn1
- Test1
- Test21
- Easy to understand1
- Not the best1
- Easy to learn1
- Subskill #41
- Hard 彤0
- A constant moving target, too much churn22
- Horribly inconsistent20
- Javascript is the New PHP15
- No ability to monitor memory utilitization9
- Shows Zero output in case of ANY error8
- Thinks strange results are better than errors7
- Can be ugly6
- No GitHub3
- Slow2
related JavaScript posts
Oof. I have truly hated JavaScript for a long time. Like, for over twenty years now. Like, since the Clinton administration. It's always been a nightmare to deal with all of the aspects of that silly language.
But wowza, things have changed. Tooling is just way, way better. I'm primarily web-oriented, and using React and Apollo together the past few years really opened my eyes to building rich apps. And I deeply apologize for using the phrase rich apps; I don't think I've ever said such Enterprisey words before.
But yeah, things are different now. I still love Rails, and still use it for a lot of apps I build. But it's that silly rich apps phrase that's the problem. Users have way more comprehensive expectations than they did even five years ago, and the JS community does a good job at building tools and tech that tackle the problems of making heavy, complicated UI and frontend work.
Obviously there's a lot of things happening here, so just saying "JavaScript isn't terrible" might encompass a huge amount of libraries and frameworks. But if you're like me, yeah, give things another shot- I'm somehow not hating on JavaScript anymore and... gulp... I kinda love it.
How Uber developed the open source, end-to-end distributed tracing Jaeger , now a CNCF project:
Distributed tracing is quickly becoming a must-have component in the tools that organizations use to monitor their complex, microservice-based architectures. At Uber, our open source distributed tracing system Jaeger saw large-scale internal adoption throughout 2016, integrated into hundreds of microservices and now recording thousands of traces every second.
Here is the story of how we got here, from investigating off-the-shelf solutions like Zipkin, to why we switched from pull to push architecture, and how distributed tracing will continue to evolve:
https://eng.uber.com/distributed-tracing/
(GitHub Pages : https://www.jaegertracing.io/, GitHub: https://github.com/jaegertracing/jaeger)
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