Alternatives to Braze logo

Alternatives to Braze

Airship, Mailchimp, Marketo, HubSpot, and Twilio are the most popular alternatives and competitors to Braze.
116
101
+ 1
0

What is Braze and what are its top alternatives?

Braze is a comprehensive customer engagement platform that helps brands deliver personalized messaging experiences across various channels. Its key features include audience segmentation, multichannel messaging, automation, and analytics. However, Braze's pricing can be a limiting factor for smaller businesses, and some users find the platform to have a steep learning curve.

  1. Leanplum: Leanplum offers a mobile engagement platform with features such as A/B testing, personalized messaging, and in-app content management. Pros include a user-friendly interface and robust analytics, while cons may include limited support for web channels.
  2. Iterable: Iterable is a cross-channel marketing platform that provides automation, personalization, and segmentation capabilities. Pros include advanced workflow functionalities and intuitive user interface, but some users may find the pricing to be high.
  3. Sendinblue: Sendinblue is an all-in-one marketing platform that offers email marketing, SMS, and marketing automation tools. Pros include a free plan for beginners and a user-friendly interface, while cons may include limited advanced segmentation options.
  4. CleverTap: CleverTap is a mobile marketing platform that features user segmentation, engagement campaigns, and analytics. Pros include a comprehensive feature set and easy integration, while cons may include higher pricing for larger enterprises.
  5. MoEngage: MoEngage is an AI-powered customer engagement platform that provides personalized messaging, analytics, and automation. Pros include robust segmentation capabilities and in-depth analytics, while cons may include a complex setup process.
  6. OneSignal: OneSignal is a free push notification service that allows users to send messages to their audience on web and mobile. Pros include a generous free tier and easy integration, but some users may find the feature set limited compared to Braze.
  7. Intercom: Intercom is a customer messaging platform that offers live chat, email marketing, and customer support capabilities. Pros include a strong focus on customer communication and a user-friendly interface, while cons may include higher pricing for additional features.
  8. Customer.io: Customer.io is an email automation platform that enables targeted messaging based on user behavior. Pros include a flexible segmentation system and an easy-to-use interface, while cons may include less comprehensive multichannel support.
  9. Pendo: Pendo is a product analytics and user feedback platform that helps businesses understand user behavior. Pros include in-depth analytics and feedback tools, while cons may include a narrower focus compared to Braze.
  10. MoEngage: MoEngage is an AI-powered customer engagement platform that provides personalized messaging, analytics, and automation. Pros include robust segmentation capabilities and in-depth analytics, while cons may include a complex setup process.

Top Alternatives to Braze

  • Airship
    Airship

    Airship is a modern product flagging framework that gives the right people total control over what your customers see & experience - without deploying code. ...

  • Mailchimp
    Mailchimp

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. ...

  • Marketo
    Marketo

    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. ...

  • HubSpot
    HubSpot

    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. ...

  • Twilio
    Twilio

    Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs. ...

  • Intercom
    Intercom

    Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email. ...

  • Mixpanel
    Mixpanel

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...

  • JavaScript
    JavaScript

    JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles. ...

Braze alternatives & related posts

Airship logo

Airship

15
39
6
Controlled rollouts of new features
15
39
+ 1
6
PROS OF AIRSHIP
  • 2
    Launch control
  • 2
    Easy experimentation
  • 2
    Accelerate CI/CD
CONS OF AIRSHIP
    Be the first to leave a con

    related Airship posts

    Mailchimp logo

    Mailchimp

    22.4K
    12.3K
    1.2K
    Easy email newsletters
    22.4K
    12.3K
    + 1
    1.2K
    PROS OF MAILCHIMP
    • 259
      Smooth setup & ui
    • 248
      Mailing list
    • 148
      Robust e-mail creation
    • 120
      Integrates with a lot of external services
    • 109
      Custom templates
    • 59
      Free tier
    • 49
      Great api
    • 42
      Great UI
    • 33
      A/B Testing Subject Lines
    • 30
      Broad feature set
    • 11
      Subscriber Analytics
    • 9
      Great interface. The standard for email marketing
    • 8
      Great documentation
    • 8
      Mandrill integration
    • 7
      Segmentation
    • 6
      Best deliverability; helps you be the good guy
    • 5
      Facebook Integration
    • 5
      Autoresponders
    • 3
      Customization
    • 3
      RSS-to-email
    • 3
      Co-branding
    • 3
      Embedded signup forms
    • 2
      Automation
    • 1
      Great logo
    • 1
      Groups
    • 0
      Landing pages
    CONS OF MAILCHIMP
    • 2
      Super expensive
    • 1
      Poor API
    • 1
      Charged based on subscribers as opposed to emails sent

    related Mailchimp posts

    Kirill Shirinkin
    Cloud and DevOps Consultant at mkdev · | 12 upvotes · 680.4K views

    As a small startup we are very conscious about picking up the tools we use to run the project. After suffering with a mess of using at the same time Trello , Slack , Telegram and what not, we arrived at a small set of tools that cover all our current needs. For product management, file sharing, team communication etc we chose Basecamp and couldn't be more happy about it. For Customer Support and Sales Intercom works amazingly well. We are using MailChimp for email marketing since over 4 years and it still covers all our needs. Then on payment side combination of Stripe and Octobat helps us to process all the payments and generate compliant invoices. On techie side we use Rollbar and GitLab (for both code and CI). For corporate email we picked G Suite. That all costs us in total around 300$ a month, which is quite okay.

    See more
    Spenser Coke
    Product Engineer at Loanlink.de · | 9 upvotes · 285.5K views

    When starting a new company and building a new product w/ limited engineering we chose to optimize for expertise and rapid development, landing on Rails API, w/ AngularJS on the front.

    The reality is that we're building a CRUD app, so we considered going w/ vanilla Rails MVC to optimize velocity early on (it may not be sexy, but it gets the job done). Instead, we opted to split the codebase to allow for a richer front-end experience, focus on skill specificity when hiring, and give us the flexibility to be consumed by multiple clients in the future.

    We also considered .NET core or Node.js for the API layer, and React on the front-end, but our experiences dealing with mature Node APIs and the rapid-fire changes that comes with state management in React-land put us off, given our level of experience with those tools.

    We're using GitHub and Trello to track issues and projects, and a plethora of other tools to help the operational team, like Zapier, MailChimp, Google Drive with some basic Vue.js & HTML5 apps for smaller internal-facing web projects.

    See more
    Marketo logo

    Marketo

    1.7K
    363
    16
    Helping marketers master the art and science of digital marketing
    1.7K
    363
    + 1
    16
    PROS OF MARKETO
    • 10
      Salesforce.com integration
    • 6
      Complex automation
    CONS OF MARKETO
      Be the first to leave a con

      related Marketo posts

      We are looking to launch our first NPS Survey. Any recommendations on a good place to start? Tools in considering are Delighted or SurveyMonkey. Preferably link the analytics with Marketo.

      See more
      HubSpot logo

      HubSpot

      10.9K
      5.6K
      88
      All the software you need to do inbound marketing.
      10.9K
      5.6K
      + 1
      88
      PROS OF HUBSPOT
      • 47
        Lead management
      • 20
        Automatic customer segmenting based on properties
      • 18
        Email / Blog scheduling
      • 1
        Scam
      • 1
        Advertisement
      • 1
        Any Franchises using Hubspot Sales CRM?
      CONS OF HUBSPOT
        Be the first to leave a con

        related HubSpot posts

        Shared insights
        on
        HubSpotHubSpotPipedrivePipedrive

        Looking for the best CRM choice for an early-stage tech company selling through product-led growth to medium and big companies. Don't know if Salesforce or HubSpot are too rigid for PGL and expensive. I also had an experience of companies outgrowing Pipedrive pretty fast

        See more
        Shared insights
        on
        FreshsalesFreshsalesHubSpotHubSpot

        Comparing HubSpot and Freshsales, not sure which to choose. Company and contact information is shareable among tech and sales teams allowing both parties to upkeep customers' contact details. Capturing leads from social media and system assigning to sales or having the option to manual assign. Sales follow up with sales activities. Once deal, technical involve to follow up regular customer visits, support ticketing, training, remind customers to renew licenses, work on projects and etc. Require a single platform to share a calendar to understand internal team activities and customer activities.

        See more
        Twilio logo

        Twilio

        11K
        8.5K
        521
        Bring voice and messaging to your web and mobile applications.
        11K
        8.5K
        + 1
        521
        PROS OF TWILIO
        • 148
          Powerful, simple, and well documented api
        • 88
          RESTful API
        • 66
          Clear pricing
        • 61
          Great sms services
        • 58
          Low cost of entry
        • 29
          Global SMS Gateway
        • 14
          Good value
        • 12
          Cloud IVR
        • 11
          Simple
        • 11
          Extremely simple to integrate with rails
        • 6
          Great for startups
        • 5
          SMS
        • 3
          Great developer program
        • 3
          Hassle free
        • 2
          Text me the app pages
        • 1
          New Features constantly rolling out
        • 1
          Many deployment options, from build from scratch to buy
        • 1
          Easy integration
        • 1
          Two factor authentication
        CONS OF TWILIO
        • 4
          Predictable pricing
        • 2
          Expensive

        related Twilio posts

        Tom Klein

        Google Analytics is a great tool to analyze your traffic. To debug our software and ask questions, we love to use Postman and Stack Overflow. Google Drive helps our team to share documents. We're able to build our great products through the APIs by Google Maps, CloudFlare, Stripe, PayPal, Twilio, Let's Encrypt, and TensorFlow.

        See more
        Ravi Sathanapalli
        Director Product Management at Centime · | 6 upvotes · 96.1K views
        Shared insights
        on
        TwilioTwilioAmazon SNSAmazon SNS

        Hi, We are looking to implement 2FA - so that users would be sent a Verification code over their Email and SMS to their phone.

        We faced some limitations with Amazon SNS where we could either send the verification code to email OR to the phone number, while we want to send it to both.

        We also are looking to make the 2FA more flexible by adding any other options later on.

        What are the best alternatives to SNS for this use case and purpose? Looked at Twilio but want to explore other options before making a decision.

        Would be great to know what the experience with Twilio has been, especially the limitations/issues with Twilio...

        Appreciate any input from users of Twilio and others who have had similar use cases.

        See more
        Intercom logo

        Intercom

        6.7K
        3.2K
        603
        A fundamentally new way to communicate with your customers
        6.7K
        3.2K
        + 1
        603
        PROS OF INTERCOM
        • 168
          Know who your users are
        • 115
          Auto-messaging
        • 107
          In-app messaging as well as email
        • 88
          Customer support
        • 68
          Usage tracking
        • 18
          Great Blog
        • 11
          Organized engagement, great ui & service
        • 9
          Direct chat with customers on your site
        • 4
          Very helpful
        • 3
          Onboarding new users
        • 2
          Tirman
        • 2
          No Mac app
        • 2
          Free tier
        • 2
          Filter and segment users
        • 2
          Github integration
        • 2
          Very Useful
        CONS OF INTERCOM
        • 7
          Changes pricing model all the time

        related Intercom posts

        Kirill Shirinkin
        Cloud and DevOps Consultant at mkdev · | 12 upvotes · 680.4K views

        As a small startup we are very conscious about picking up the tools we use to run the project. After suffering with a mess of using at the same time Trello , Slack , Telegram and what not, we arrived at a small set of tools that cover all our current needs. For product management, file sharing, team communication etc we chose Basecamp and couldn't be more happy about it. For Customer Support and Sales Intercom works amazingly well. We are using MailChimp for email marketing since over 4 years and it still covers all our needs. Then on payment side combination of Stripe and Octobat helps us to process all the payments and generate compliant invoices. On techie side we use Rollbar and GitLab (for both code and CI). For corporate email we picked G Suite. That all costs us in total around 300$ a month, which is quite okay.

        See more
        Tim Nolet

        Vue.js Intercom JavaScript Node.js vuex Vue Router

        My SaaS recently switched to Intercom for all customer support and communication. To get the most out of Intercom, you need to integrate it with your app. This means instrumenting some code and tweaking some bits of your app's navigation. Checkly is a 100% Vue.js app, so in this post we'll look at the following:

        • Identifying a user with some handy attributes
        • Getting page views right with Vue Router
        • Sending events with Vuex
        • Some nice things you can now do in Intercom

        After finishing this integration, you can actively segment your customers into trial, lapsed, active etc. etc.

        See more
        Mixpanel logo

        Mixpanel

        7.1K
        3.7K
        438
        Powerful, self-serve product analytics to help you convert, engage, and retain more users
        7.1K
        3.7K
        + 1
        438
        PROS OF MIXPANEL
        • 144
          Great visualization ui
        • 108
          Easy integration
        • 78
          Great funnel funcionality
        • 58
          Free
        • 22
          A wide range of tools
        • 15
          Powerful Graph Search
        • 11
          Responsive Customer Support
        • 2
          Nice reporting
        CONS OF MIXPANEL
        • 2
          Messaging (notification, email) features are weak
        • 2
          Paid plans can get expensive
        • 1
          Limited dashboard capabilities

        related Mixpanel posts

        Max Musing
        Founder & CEO at BaseDash · | 8 upvotes · 350.4K views

        Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

        Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

        See more
        Yasmine de Aranda
        Chief Growth Officer at Huddol · | 7 upvotes · 367.6K views

        Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

        See more
        JavaScript logo

        JavaScript

        349.6K
        266.2K
        8.1K
        Lightweight, interpreted, object-oriented language with first-class functions
        349.6K
        266.2K
        + 1
        8.1K
        PROS OF JAVASCRIPT
        • 1.7K
          Can be used on frontend/backend
        • 1.5K
          It's everywhere
        • 1.2K
          Lots of great frameworks
        • 896
          Fast
        • 745
          Light weight
        • 425
          Flexible
        • 392
          You can't get a device today that doesn't run js
        • 286
          Non-blocking i/o
        • 236
          Ubiquitousness
        • 191
          Expressive
        • 55
          Extended functionality to web pages
        • 49
          Relatively easy language
        • 46
          Executed on the client side
        • 30
          Relatively fast to the end user
        • 25
          Pure Javascript
        • 21
          Functional programming
        • 15
          Async
        • 13
          Full-stack
        • 12
          Setup is easy
        • 12
          Its everywhere
        • 11
          JavaScript is the New PHP
        • 11
          Because I love functions
        • 10
          Like it or not, JS is part of the web standard
        • 9
          Can be used in backend, frontend and DB
        • 9
          Expansive community
        • 9
          Future Language of The Web
        • 9
          Easy
        • 8
          No need to use PHP
        • 8
          For the good parts
        • 8
          Can be used both as frontend and backend as well
        • 8
          Everyone use it
        • 8
          Most Popular Language in the World
        • 8
          Easy to hire developers
        • 7
          Love-hate relationship
        • 7
          Powerful
        • 7
          Photoshop has 3 JS runtimes built in
        • 7
          Evolution of C
        • 7
          Popularized Class-Less Architecture & Lambdas
        • 7
          Agile, packages simple to use
        • 7
          Supports lambdas and closures
        • 6
          1.6K Can be used on frontend/backend
        • 6
          It's fun
        • 6
          Hard not to use
        • 6
          Nice
        • 6
          Client side JS uses the visitors CPU to save Server Res
        • 6
          Versitile
        • 6
          It let's me use Babel & Typescript
        • 6
          Easy to make something
        • 6
          Its fun and fast
        • 6
          Can be used on frontend/backend/Mobile/create PRO Ui
        • 5
          Function expressions are useful for callbacks
        • 5
          What to add
        • 5
          Client processing
        • 5
          Everywhere
        • 5
          Scope manipulation
        • 5
          Stockholm Syndrome
        • 5
          Promise relationship
        • 5
          Clojurescript
        • 4
          Because it is so simple and lightweight
        • 4
          Only Programming language on browser
        • 1
          Hard to learn
        • 1
          Test
        • 1
          Test2
        • 1
          Easy to understand
        • 1
          Not the best
        • 1
          Easy to learn
        • 1
          Subskill #4
        • 0
          Hard 彤
        CONS OF JAVASCRIPT
        • 22
          A constant moving target, too much churn
        • 20
          Horribly inconsistent
        • 15
          Javascript is the New PHP
        • 9
          No ability to monitor memory utilitization
        • 8
          Shows Zero output in case of ANY error
        • 7
          Thinks strange results are better than errors
        • 6
          Can be ugly
        • 3
          No GitHub
        • 2
          Slow

        related JavaScript posts

        Zach Holman

        Oof. I have truly hated JavaScript for a long time. Like, for over twenty years now. Like, since the Clinton administration. It's always been a nightmare to deal with all of the aspects of that silly language.

        But wowza, things have changed. Tooling is just way, way better. I'm primarily web-oriented, and using React and Apollo together the past few years really opened my eyes to building rich apps. And I deeply apologize for using the phrase rich apps; I don't think I've ever said such Enterprisey words before.

        But yeah, things are different now. I still love Rails, and still use it for a lot of apps I build. But it's that silly rich apps phrase that's the problem. Users have way more comprehensive expectations than they did even five years ago, and the JS community does a good job at building tools and tech that tackle the problems of making heavy, complicated UI and frontend work.

        Obviously there's a lot of things happening here, so just saying "JavaScript isn't terrible" might encompass a huge amount of libraries and frameworks. But if you're like me, yeah, give things another shot- I'm somehow not hating on JavaScript anymore and... gulp... I kinda love it.

        See more
        Conor Myhrvold
        Tech Brand Mgr, Office of CTO at Uber · | 44 upvotes · 9.6M views

        How Uber developed the open source, end-to-end distributed tracing Jaeger , now a CNCF project:

        Distributed tracing is quickly becoming a must-have component in the tools that organizations use to monitor their complex, microservice-based architectures. At Uber, our open source distributed tracing system Jaeger saw large-scale internal adoption throughout 2016, integrated into hundreds of microservices and now recording thousands of traces every second.

        Here is the story of how we got here, from investigating off-the-shelf solutions like Zipkin, to why we switched from pull to push architecture, and how distributed tracing will continue to evolve:

        https://eng.uber.com/distributed-tracing/

        (GitHub Pages : https://www.jaegertracing.io/, GitHub: https://github.com/jaegertracing/jaeger)

        Bindings/Operator: Python Java Node.js Go C++ Kubernetes JavaScript OpenShift C# Apache Spark

        See more