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prismic.io vs WordPress: What are the differences?
prismic.io: Keep your content in a content repository that you can query via its simple REST API. prismic.io is a web software you can use to manage content in any kind of website or app API-driven, it is the easiest way to integrate your content with no technology or design constraint. It is also the easiest way for content writers to edit, preview and plan updates.; WordPress: A semantic personal publishing platform with a focus on aesthetics, web standards, and usability. The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
prismic.io can be classified as a tool in the "Cloud Content Management System" category, while WordPress is grouped under "Self-Hosted Blogging / CMS".
Some of the features offered by prismic.io are:
- REST, JSON or HTML, effective API browser, thorough documentation, all amazingly easy to use.
- Get your project up and running in seconds. Nothing to install.
- Your content is API-based, you can inject it easily into new platforms and sites.
On the other hand, WordPress provides the following key features:
- Flexibility
- Publishing Tools
- User Management
"Nice writing room" is the top reason why over 4 developers like prismic.io, while over 397 developers mention "Customizable" as the leading cause for choosing WordPress.
WordPress is an open source tool with 12.6K GitHub stars and 7.69K GitHub forks. Here's a link to WordPress's open source repository on GitHub.
Stack Exchange, ebay, and LinkedIn are some of the popular companies that use WordPress, whereas prismic.io is used by Viadeo, Clubhouse, and Making Waves. WordPress has a broader approval, being mentioned in 5305 company stacks & 1387 developers stacks; compared to prismic.io, which is listed in 15 company stacks and 6 developer stacks.
Hi StackSharers, your help is dearly needed as we're making a move to which we will commit for the next few years.
Problem: As our Marketing team gets growing needs to publish content fast and autonomously, we're trying to add a CMS to our stack.
Specs:
This CMS should have fairly advanced marketing features: either natively built, and/or be open source, so we can either find third parties' plugins suiting our needs or build our own plugins homebrew.
"Advanced marketing features" like these: Non-devs should be able to handle content autonomously, Should have a non-dev friendly interface, should allow creating a library of reusable components/modules, should show the preview before publishing, should have a calendar with all publications, should show the history/tracking, should allow collaborating (Google Docs like), should display characters limit optimized for SEO.
Solution: We're considering an SSG + Headless CMS combination. We're fairly confident for the SSG (Gatsby), but we're still uncertain which CMS we should choose.

Of all the content management systems out there, contentful seems to be the most flexible. It consist of an user interface with an API a front end app can retrieve data from.
It makes no assumptions about how your data is presented or structured, and you can form any kind of content in the interface. Architectural portfolio with square footage attributes? Check. Carousel section on a page? Check. A blog? No problem. Entire landing pages consisting of sections that have child items in them and attributes for each child? Not an issue. Image hosting / cdn and resizing? No problem. Character limits? Widely supported. Multilingual? Easy peasy
There are two parts of the interface. Content types and content items. Content types is just a definition of how a content item is structured, you can add fields such as title, unique id, image, rich text, lists of child content items, etc. And then the API will just return a list of content items in JSON array or object format.
There is service integration with common apps, or data sources.
Because it’s just an API call, you can use literally any tech stack with it. It won’t stop you from using MySQL or any other technology alongside it. No messing about compilation, Java, maven, like with AEM. No being constrained to the CMS’s programming language or hosting environment like with Wordpress (to an extent, wp has an API too). You can integrate it with any app, whether it be serverless, on a vm, or inside a docker container.
Downside is the front end is really up to you. It’s just a cms for structuring your data. No preview though. How you present it is not handled by contentful. It is it’s greatest strength and not a weakness though

Hi Kamil, Have you considered Adobe Experience Manager (AEM)? It is not completely open-source but is built on top of many open source modules - like Apache Sling, Apache Felix, has a great deal of open-sourced core components, supports SPA - React and Angular Recently and can be deployed as a cloud service. Good luck in your search!
I'd like to share my experience for a similar use case.
A couple of months back I was in a similar place while facing some similar set of challenges within our SEO and Content Team. We were working with WordPress at that moment and for some parts - we still do. While WordPress is a very fast, intuitive and comprehensive tool to power static pages, it's not ideal for: 1. The content team as it requires some level of technical skills 2. Code reusability perspective - impacts performance in a longer run 3. Performance and user experience can easily go for a toss considering content team may not be diligent with everything outside the scope of the content
While evaluating we were looking at these key criterias: 1. SEO, Performance and UX 2. Ease of use for Content Team, developer independence 3. Learning Curve for devs and more importantly content creators 4. Support for complex design cases 5. Cost
Being part of a small org on a tight budget our natural inclination was for open-source solution, Strapi, and so we gave it a go for a smaller project before jumping the marketing wagon.
Strapi is a great tool, easy to learn and pick up. You get most of the design use cases out of the box baked for you. It's a Node.js service so you'll need to manage the service (meaning you'll have to handle monitoring, logging, cdn, auth, etc) and DB - which requires quiet some dev bandwidth. Now Strapi is still very young in term of DB migrations (not a seamless deployment yet - no schema diffing mechanism), setting up different environments required effort and you can do content modeling only in development environment (the db migrations complexity) - which becomes really critical when you want devs, design and content to collaborate simultaneously and don't want repeated work for modeling. Over a 5-6 weeks of use we realised that more and more dev bandwidth is required to do progressive addition of new content and hence we did another PoC with contentful.
Comparing this with contentful - which is a managed service, comes with inbuilt environment and preview setup, gives on-the-fly content modeling (replacing all the dev bandwidth dependency for managing migrations, cdn, auth, service, etc) gives a huge advantage of speed and developer independence at a very moderate price. Plus, the UI is very intuitive (taking some concepts from Tag Manager).
Few other thing to highlight: - Both Strapi and Contentful have plugins for common tooling. - Both the dashboard supports custom data type and UI extensions. I found Contentful UI extensions much more easier to implement. - Contentful has only US based availablility zone. Simple in-memory caching can be used to improve costing and SLA.
Hope this helps!
Hi Community, Would like to ask for advice from people familiar with those tools. We are a small self-funded startup and initial cost for us is very important at that stage. That's why we are leaning towards Sanity. The CMS will be used to power our website and flutter cross-platform mobile applications.

Former Prismic.io developer here. If you want something robust vs "looks good from a distance," I would recommend Contentful. They are the biggest for a reason. Their CMS handles a lot of use cases and has great documentation. Prismic.io will work well in simple blog-esque use cases. Their more complex features break easily and their documentation is confusing. It has fallen quite a distance behind Contentful. Sanity appears to be a much newer CMS and you might come to regret the lack of features, but I've only briefly reviewed their product.
I usually take a slightly different tack because the technical level of people I usually am dealing with is lower. I tend to be pitching to decision makers and not tech people. A bit of my standard answer is below.
Wix and Squarespace are proprietary systems meant for unsophisticated users who want to build their own websites quickly and easily. While they are good for that specific use case, they do not offer any way to move beyond that if your needs arise. Since they are proprietary closed systems if you need something more advanced at some point your only option is to start over.
WordPress is an Open Source CMS that allows much more freedom. It is not quite as simple to setup and create a new site but if you are talking to me then you are not looking to build it yourself so that is really a non-issue. The main benefit of WordPress is freedom. You can host it on virtually any decent web hosting service and since it uses PHP and MySQL you can have virtually any developer take over a project without problem.
I believe in open source because of that freedom. It is good for me as a developer and it is good for my clients. If something were to happen to me or my company you would have no problem finding another qualified WordPress developer to take over the site in a totally seamless fashion. There would be no need to start from scratch.
Additionally the extensible nature of WordPress means that no matter what your future needs, WordPress can handle it. Adding things like e-commerce and custom quoting systems are just two examples of advanced solution's that I have added to WordPress sites years after they were first built.
WordPress is used by tiny one person businesses all the way up to major websites like the NY Times and I think it is right for this project as well.
So many choices for CMSs these days. So then what do you choose if speed, security and customization are key? Headless for one. Consuming your own APIs for content is absolute key. It makes designing pages in the front-end a breeze. Leaving Ghost and Cockpit. If I then looked at the footprint and impact on server load, Cockpit definitely wins that battle.
10 Years ago I have started to check more about the online sphere and I have decided to make a website. There were a few CMS available at that time like WordPress or Joomla that you can use to have your website. At that point, I have decided to use WordPress as it was the easiest and I am glad I have made a good decision. Now WordPress is the most used CMS. Later I have created also a site about WordPress: https://www.wpdoze.com
Pros of prismic.io
- Nice writing room7
- Very Good UX3
- Prismic.io powers lichess.org/blog3
- Friendly Pricing2
- Nice UI and clean2
- Works with GraphQL with Gatsby2
- Releases - Scheduling content to go live1
- Integration Field1
- Slices - Reusable components1
- Page "slices" very useful1
- SDKs for render frameworks1
Pros of WordPress
- Customizable412
- Easy to manage362
- Plugins & themes351
- Non-tech colleagues can update website content258
- Really powerful246
- Rapid website development144
- Best documentation77
- Codex51
- Product feature set44
- Custom/internal social network35
- Open source15
- Great for all types of websites8
- Huge install and user base6
- Best5
- It's simple and easy to use by any novice5
- Perfect example of user collaboration5
- Open Source Community5
- Most websites make use of it5
- I like it like I like a kick in the groin5
- Community4
- API-based CMS4
- Easy To use3
- <a href="https://secure.wphackedhel">Easy Beginner</a>2
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Cons of prismic.io
- No write API yet2
- Bad Documentation1
- No admin UX control (only schema)1
Cons of WordPress
- Plugins are of mixed quality12
- Hard to keep up-to-date if you customize things12
- Not best backend UI9
- Complex Organization2
- Great Security1