Sherlock vs Indicative: What are the differences?

Sherlock: The easiest way to understand your product’s user engagement. Set up in less than 10 minutes. Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers; Indicative: The next generation of web and mobile analytics. It enables all businesses to track anything and everything on their web or mobile application on the cloud, and conduct sophisticated analysis such as segmentation, funnel analysis and cohort analysis with just a few clicks in a web browser.

Sherlock and Indicative can be categorized as "Customer Analytics" tools.