What is Personas?
Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.
Personas is a tool in the Customer Analytics category of a tech stack.
Who uses Personas?
15 developers on StackShare have stated that they use Personas.
- Identity Resolution - Unify user history across devices and channels into one comprehensive profile
- Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
- Activation - Use these enrichments to personalize marketing campaigns and in-app experiences
Personas Alternatives & Comparisons
What are some alternatives to Personas?
See all alternatives
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