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  5. Indicative vs Personas

Indicative vs Personas

OverviewComparisonAlternatives

Overview

Indicative
Indicative
Stacks10
Followers7
Votes0
Personas
Personas
Stacks15
Followers22
Votes0

Personas vs Indicative: What are the differences?

Developers describe Personas as "Customer data infrastructure". Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next. On the other hand, Indicative is detailed as "The next generation of web and mobile analytics". It enables all businesses to track anything and everything on their web or mobile application on the cloud, and conduct sophisticated analysis such as segmentation, funnel analysis and cohort analysis with just a few clicks in a web browser.

Personas and Indicative can be primarily classified as "Customer Analytics" tools.

Some of the features offered by Personas are:

  • Identity Resolution - Unify user history across devices and channels into one comprehensive profile
  • Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
  • Activation - Use these enrichments to personalize marketing campaigns and in-app experiences

On the other hand, Indicative provides the following key features:

  • Behavioral analytics
  • 1 billion free user actions per month
  • Unlimited user seats

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Detailed Comparison

Indicative
Indicative
Personas
Personas

It enables all businesses to track anything and everything on their web or mobile application on the cloud, and conduct sophisticated analysis such as segmentation, funnel analysis and cohort analysis with just a few clicks in a web browser.

Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.

Behavioral analytics; 1 billion free user actions per month; Unlimited user seats; Easy integration to where your data lives; An intuitive drag-and-drop interface; Full access to Indicative’s behavioral analytics platform ;
Identity Resolution - Unify user history across devices and channels into one comprehensive profile; Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer; Activation - Use these enrichments to personalize marketing campaigns and in-app experiences
Statistics
Stacks
10
Stacks
15
Followers
7
Followers
22
Votes
0
Votes
0
Integrations
JavaScript
JavaScript
Amazon S3
Amazon S3
Google Analytics
Google Analytics
Java
Java
Python
Python
Google BigQuery
Google BigQuery
Segment
Segment
WordPress
WordPress
Firebase
Firebase
Amazon Redshift
Amazon Redshift
Segment
Segment

What are some alternatives to Indicative, Personas?

Woopra

Woopra

Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.

Lemprep

Lemprep

Lemprep gives sales reps a competitive edge by transforming minimal inputs into deep, actionable intelligence. Discover buyer pain points, organizational priorities, and market opportunities so you can run impactful, high-confidence sales calls that drive predictable results.

trak.io

trak.io

Learn more about your customers with individual visitor timelines and metrics that are customised to your web or mobile app.

Sherlock

Sherlock

Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.

SendGrid Email Analytics by Keen IO

SendGrid Email Analytics by Keen IO

SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.

Koko Analytics

Koko Analytics

It is an open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy. Stats will be collected right away after you install and activate the plugin.

dJAX DMP Manager

dJAX DMP Manager

It makes it easy to manage all customer data and build custom segments dedicated to your upcoming campaigns. Segregate your customers based on specific products, markets or attributes and deliver tailored adverts.

Sticktail

Sticktail

Collect, find and share user insights that inspire action in your organization. It saves you time by finding the insights you’re looking for in seconds & receive notifications on insights that you care about. Start improving the user experience of your product.

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