Google AdSense vs Kevel: What are the differences?

What is Google AdSense? A program that allows bloggers and website owners to make money by displaying Google ads. It is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.

What is Kevel? Build a custom ad server in just weeks. It offers developers powerful APIs for promoting content and serving ads on their sites and apps. Developers get access to a multitude of APIs - from a Decision API for selecting the right content to promote based on hundreds of targeting inputs to Management APIs for building a self-serve advertiser portal to UserDB, a 1st-party data management platform.

Google AdSense and Kevel belong to "Advertising" category of the tech stack.

Some of the features offered by Google AdSense are:

• Earn money from your site
• Optimize the size of your ad units to automatically fit desktop or mobile, meaning there's more chance they'll be seen and clicked
• Add one piece of code to your site and Google will automatically show ads tailored to your site's layout, saving you time making changes to ad code

On the other hand, Kevel provides the following key features:

• Target using first-party data
• Create self-serve advertising portals
• Employ first and second price auctions

According to the StackShare community, Google AdSense has a broader approval, being mentioned in 14638 company stacks & 4200 developers stacks; compared to Kevel, which is listed in 38 company stacks and 7 developer stacks.