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CleverTap vs MoEngage: What are the differences?


In this comparison, we will highlight the key differences between CleverTap and MoEngage, two popular marketing automation platforms.

  1. Pricing Model: CleverTap offers a flexible pricing structure based on the number of unique user profiles, allowing businesses to pay for what they need. On the other hand, MoEngage uses a feature-based pricing model, charging customers for specific functionalities and features they require.

  2. User Segmentation: CleverTap provides advanced user segmentation capabilities, allowing businesses to group and target specific user segments based on various attributes such as location, behavior, demographics, and more. MoEngage also offers user segmentation but may not have the same level of granularity and flexibility as CleverTap.

  3. Personalization Capabilities: CleverTap offers extensive personalization options, enabling businesses to tailor their messaging and communication based on individual user preferences and behavior. MoEngage also provides personalization features but may lack the same level of customization as CleverTap.

  4. Omnichannel Support: CleverTap supports numerous channels for engagement and communication, including email, SMS, push notifications, web push, in-app notifications, and more. MoEngage also supports multiple channels but may have fewer options compared to CleverTap.

  5. Analytics and Reporting: CleverTap offers robust analytics and reporting capabilities, providing businesses with detailed insights into user behavior, campaign performance, revenue attribution, and more. MoEngage also provides analytics and reporting features, but the depth and breadth of analytics may vary.

  6. Automation Workflows: CleverTap offers a visual canvas for creating complex automation workflows, allowing businesses to design and execute sophisticated user journeys. MoEngage also provides automation capabilities but may have limitations in terms of workflow complexity and flexibility.

In summary, CleverTap provides a flexible pricing model, advanced user segmentation, extensive personalization options, omnichannel support, robust analytics, and automation workflows. MoEngage may have different pricing and segmentation models, fewer personalization options, limited channel support, varying analytics capabilities, and less flexibility in automation workflows.

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Pros of CleverTap
Pros of MoEngage
  • 6
    Great real time analytics and engagement tool
  • 3
    Powerful user segments
  • 3
    Real-time insights and analytics
  • 3
    Beautiful inapp notifications
  • 3
    Custom events and profiles
  • 3
    Cost effective
  • 2
  • 1
    40 Million Notification Per/Min
  • 1
    Good Analytical too
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    Cons of CleverTap
    Cons of MoEngage
    • 1
      Too expensive
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      What is CleverTap?

      We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

      What is MoEngage?

      It is a Mobile App Engagement & Marketing Platform, which helps Companies understand their Mobile App users better and reach out with relevant content at the right time using the right medium. You can think of us like MailChimp for mobile apps.

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      What companies use CleverTap?
      What companies use MoEngage?
      See which teams inside your own company are using CleverTap or MoEngage.
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      What tools integrate with CleverTap?
      What tools integrate with MoEngage?

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      What are some alternatives to CleverTap and MoEngage?
      Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      WebEngage is a customer engagement Saas. It enables gathering of relevant customer data through feedback and survey. It also enables notification of services and discounts to the market. WebEngage offers solution for personalized real time marketing, customer insights, instantaneous feedback and personalized marketing
      Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
      See all alternatives