Astronomer vs Google Tag Manager

Overview

Google Tag Manager

Stacks63.8K

Followers7.5K

Votes0

Astronomer

Stacks26

Followers47

Votes0

Astronomer vs Google Tag Manager: What are the differences?

Astronomer: Capture every user event and route them anywhere. Automatically. Astronomer is a data engineering platform that collects, processes and unifies enterprise data so you can get straight to analytics, data science and insights. Astronomer Clickstream captures valuable user events and routes them straight to all your favorite tools or a data warehouse for analytics. All in real time; Google Tag Manager: Quickly and easily update tags and code snippets on your website or mobile app. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

Astronomer and Google Tag Manager belong to "Analytics Integrator" category of the tech stack.

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Advice on Google Tag Manager, Astronomer

Iva

Product Marketing Manager at Martian & Machine

Jan 20, 2021

Needs adviceon

Segment

Google Tag Manager

Amplitude

Hi,

This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

If you are using Segment and GTM together, I would love to learn more about your best practice.

Thanks!

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Comments

Detailed Comparison

Google Tag Manager	Astronomer
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.	Astro is the modern data orchestration platform, powered by Apache Airflow. Astro enables data engineers, data scientists, and data analysts to build, run, and observe pipelines-as-code.
Statistics
Stacks 63.8K	Stacks 26
Followers 7.5K	Followers 47
Votes 0	Votes 0
Integrations
Google Analytics	No integrations available

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