Amazon A/B Testing vs Apptimize: What are the differences?
Developers describe Amazon A/B Testing as "An easy way to run in-app experiments". Run A/B Tests on the fly without writing client-side code or redeploying your app. On the other hand, Apptimize is detailed as "A/B testing for Android and iOS". A/B testing & feature release management for mobile product teams. Know what works before a full release. Test and refine everything in your app. Reduce dependence on developers; accelerate development cycles. Get insights from your users.
Amazon A/B Testing and Apptimize can be categorized as "Mobile A/B Testing" tools.
Some of the features offered by Amazon A/B Testing are:
- Free service
- Easy integration
- Custom segmentation
On the other hand, Apptimize provides the following key features:
- Best in Class WYSIWYG Visual Editor - Run A/B Tests and Multivariate Tests on layout, buttons, color, text, and copy
- Programmatic Tests - Test anything you can code - from search algorithms to the number of steps in a conversion flow - through dynamic variables and code block experiments.
- Results and Analytics - Understand how tests impacted key metrics before deploying the winning version to a targeted user segments.