Airship vs Braze: What are the differences?

Introduction

Airship and Braze are both customer engagement platforms that help businesses deliver personalized and targeted messages to their customers. While they share similarities in terms of their goals, there are several key differences between the two platforms.

1. Pricing Model: Airship follows a pay-as-you-go pricing model, where businesses are charged based on their usage and the number of push notifications delivered. On the other hand, Braze offers a tiered pricing structure, with different pricing plans based on the number of monthly active users. This allows Braze to offer more flexibility to businesses with varying needs and budgets.

2. Features and Functionality: Airship offers a comprehensive set of features for mobile app messaging, including push notifications, in-app messaging, and automation. It also provides advanced targeting and segmentation capabilities. Braze, on the other hand, offers a broader range of features, including email marketing, SMS messaging, and web push notifications in addition to mobile app messaging. This makes Braze a more versatile platform for omnichannel customer engagement.

3. Integration and Compatibility: Both Airship and Braze support integration with various third-party systems and tools. However, Braze has a wider range of integrations available, including popular marketing automation platforms, customer data platforms, and cloud storage services. This allows businesses to seamlessly connect their customer engagement activities with their existing tech stack.

4. Data and Analytics: Airship provides robust analytics and reporting capabilities, allowing businesses to track the performance of their customer engagement campaigns and gain insights into user behavior. This includes metrics such as delivery rates, open rates, and conversion rates. Braze goes a step further by offering advanced data analysis and visualization features, including cohort analysis and funnel analysis. These additional analytics capabilities make it easier for businesses to analyze and optimize their customer engagement strategies.

5. Implementation and Support: Airship offers a range of implementation options, including SDKs and APIs for mobile app integration. They also provide documentation, tutorials, and developer resources to assist with implementation. Braze also provides SDKs and APIs for integration, along with extensive documentation and resources. In addition, Braze offers dedicated customer support and a success team to help businesses with implementation and ensure they are getting the most out of the platform.

6. Global Reach: Airship has a strong global presence, with data centers and infrastructure located in multiple regions worldwide. This allows businesses to deliver messages to their customers with low latency and meet data residency requirements. Braze also has a global footprint, but its presence is not as extensive as Airship. Businesses with a global customer base may benefit from Airship's wider reach.

In summary, Airship and Braze differ in their pricing models, features and functionality, integration options, data analytics capabilities, implementation support, and global reach. Understanding these differences can help businesses choose the platform that best fits their specific needs and goals.