AdRoll vs MailChimp: What are the differences?

# Key Differences Between AdRoll and MailChimp

AdRoll and MailChimp are two popular marketing platforms which serve different purposes in the digital marketing world. Here are the key differences between the two:

1. **Core Functionality**: AdRoll primarily focuses on retargeting and personalized advertising through display ads, social media ads, and email campaigns. On the other hand, MailChimp is predominantly an email marketing platform that allows users to create, send, and track email campaigns to engage with their audience.

2. **Target Audience**: AdRoll is more beneficial for e-commerce businesses and companies looking to re-engage with website visitors through targeted advertising. In contrast, MailChimp caters to a wide range of users including small businesses, startups, nonprofits, or any organization looking to build and manage their email marketing campaigns.

3. **Ad Formats**: AdRoll offers various ad formats such as display ads, social media ads, and email retargeting to reach and engage potential customers. Meanwhile, MailChimp focuses solely on email marketing, providing users with tools to create visually appealing and engaging email campaigns.

4. **Integration Capabilities**: AdRoll integrates well with other platforms including Shopify, Magento, and various CRM systems to streamline retargeting efforts. MailChimp, on the other hand, offers a wide range of integrations with e-commerce platforms, CRMs, and other tools to enhance email marketing campaigns.

5. **Cost Structure**: AdRoll typically charges users based on the number of impressions, clicks, or conversions generated through their ads, offering a flexible pricing model. MailChimp, on the contrary, offers tiered pricing plans based on the number of subscribers in the user's email list, providing scalability for growing businesses.

6. **Reporting and Analytics**: AdRoll provides detailed reporting and analytics on ad performance including metrics like click-through rates, conversions, and ROI to optimize campaigns. MailChimp, on the other hand, offers robust email campaign analytics including open rates, click rates, and subscriber behavior to track and improve email marketing efforts.

In Summary, AdRoll is ideal for businesses looking to retarget website visitors through personalized advertising, while MailChimp is best suited for users focusing on email marketing campaigns with a wide range of integrations and analytics capabilities.