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Adobe Analytics vs Autotrack: What are the differences?
What is Adobe Analytics? *A marketing analytics and reporting platform *. It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
What is Autotrack? Open source lib for automatic and enhanced Google Analytics tracking for common user interactions on the web (by Google). It provides default tracking for the interactions most people care about, and it provides several convenience features (e.g. declarative event tracking) to make it easier than ever to understand how people are interacting with your site.
Adobe Analytics and Autotrack belong to "General Analytics" category of the tech stack.
Autotrack is an open source tool with 4.47K GitHub stars and 482 GitHub forks. Here's a link to Autotrack's open source repository on GitHub.
Instadart, Inc, MessagePro, and Squared Away Vets are some of the popular companies that use Autotrack, whereas Adobe Analytics is used by Seat Pagine Gialle, News Corp Australia, and Sprint. Autotrack has a broader approval, being mentioned in 3 company stacks & 13 developers stacks; compared to Adobe Analytics, which is listed in 6 company stacks and 4 developer stacks.