What is Klaviyo and what are its top alternatives?
Klaviyo is a popular email marketing platform known for its advanced automation features and personalized targeting capabilities. Key features include drag-and-drop email design, segmentation tools, performance tracking, and integrations with popular e-commerce platforms. However, some limitations of Klaviyo include high pricing for larger subscriber lists and a steeper learning curve for beginners.
- Mailchimp: Mailchimp is a widely-used email marketing platform offering features such as audience segmentation, A/B testing, and marketing automation. Pros include a user-friendly interface and various integration options, while cons may include limited reporting capabilities.
- Constant Contact: Constant Contact is known for its ease of use and offers features like customizable email templates, contact management, and social media integration. Pros include a wide range of template options and marketing automation tools, while cons might include limited integrations with other platforms.
- Sendinblue: Sendinblue is an all-in-one marketing platform with email marketing, SMS marketing, and chat features. Key features include personalization options, workflow automation, and real-time reporting. Pros include a free plan for beginners and comprehensive automation capabilities, while cons may include limited template customization options.
- GetResponse: GetResponse offers email marketing, landing pages, and marketing automation tools. Features include advanced analytics, webinar hosting, and A/B testing. Pros include a user-friendly interface and a wide range of templates, while cons might include a higher cost for larger lists.
- ActiveCampaign: ActiveCampaign is a CRM platform that includes email marketing, marketing automation, and sales automation features. Key features include segmentation, dynamic content, and split testing. Pros include advanced automation capabilities and a robust CRM system, while cons may include a complex pricing structure.
- Drip: Drip is an e-commerce CRM platform with features like personalized marketing automation, visual workflows, and customer data management. Pros include advanced segmentation options and integration with e-commerce platforms, while cons might include a higher price point for advanced features.
- Moosend: Moosend is an email marketing platform known for its AI-powered features, customizable templates, and marketing automation tools. Pros include a user-friendly interface and advanced segmentation options, while cons may include limited third-party integrations.
- Campaign Monitor: Campaign Monitor is an email marketing platform with features like drag-and-drop email builder, analytics, and automation workflows. Pros include customizable templates and advanced reporting options, while cons might include limited integration options for some platforms.
- Benchmark Email: Benchmark Email offers email marketing tools like automation, personalization, and A/B testing. Key features include responsive templates, list management, and detailed reports. Pros include a free plan for small businesses and easy-to-use templates, while cons may include limited customization options.
- AWeber: AWeber is an email marketing platform with features such as email automation, drag-and-drop editor, and tagging capabilities. Pros include a wide range of integrations and split testing options, while cons might include a lack of advanced automation features compared to other platforms.
Top Alternatives to Klaviyo
- Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. ...
- InfusionSoft
It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences. ...
- ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages. ...
- Drip
It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in. ...
- HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. ...
- mailerlite
MailerLite is an email marketing and automation software designed to help people of all skill levels create professional and personalized marketing campaigns on their own. ...
- ConvertKit
It is a powerful new email service provider that provides Infusionsoft like automation capabilities without the Infusionsoft price ...
- Constant Contact
As an industry leader in permission based online marketing, Constant Contact partners with the leading providers of online marketing and social media marketing solutions. ...
Klaviyo alternatives & related posts
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
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When starting a new company and building a new product w/ limited engineering we chose to optimize for expertise and rapid development, landing on Rails API, w/ AngularJS on the front.
The reality is that we're building a CRUD app, so we considered going w/ vanilla Rails MVC to optimize velocity early on (it may not be sexy, but it gets the job done). Instead, we opted to split the codebase to allow for a richer front-end experience, focus on skill specificity when hiring, and give us the flexibility to be consumed by multiple clients in the future.
We also considered .NET core or Node.js for the API layer, and React on the front-end, but our experiences dealing with mature Node APIs and the rapid-fire changes that comes with state management in React-land put us off, given our level of experience with those tools.
We're using GitHub and Trello to track issues and projects, and a plethora of other tools to help the operational team, like Zapier, MailChimp, Google Drive with some basic Vue.js & HTML5 apps for smaller internal-facing web projects.
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We are considering whether to use Salesforce Marketing Cloud or integrate ActiveCampaign into the Salesforce Sales and Service module.
- <a href="https://staysuperfit.com/">Very Easy</a>0
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- Lead management47
- Automatic customer segmenting based on properties20
- Email / Blog scheduling18
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Comparing HubSpot and Freshsales, not sure which to choose. Company and contact information is shareable among tech and sales teams allowing both parties to upkeep customers' contact details. Capturing leads from social media and system assigning to sales or having the option to manual assign. Sales follow up with sales activities. Once deal, technical involve to follow up regular customer visits, support ticketing, training, remind customers to renew licenses, work on projects and etc. Require a single platform to share a calendar to understand internal team activities and customer activities.