Alternatives to Facebook Pixel logo

Alternatives to Facebook Pixel

Google Analytics, Facebook Analytics, Google Tag Manager, Facebook Ads, and JavaScript are the most popular alternatives and competitors to Facebook Pixel.
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What is Facebook Pixel and what are its top alternatives?

A code that you place on your website. It collects data that helps you track conversions from Facebook ads
Facebook Pixel is a tool in the General Analytics category of a tech stack.

Top Alternatives to Facebook Pixel

  • Google Analytics

    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Facebook Analytics

    Facebook Analytics

    Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more. ...

  • Google Tag Manager

    Google Tag Manager

    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want. ...

  • Facebook Ads

    Facebook Ads

    It is targeted to users based on their location, demographic, and profile information. Many of these options are only available ...

  • JavaScript

    JavaScript

    JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles. ...

  • Mixpanel

    Mixpanel

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...

  • Matomo

    Matomo

    It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing. ...

  • Piwik

    Piwik

    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. ...

Facebook Pixel alternatives & related posts

Google Analytics logo

Google Analytics

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36.4K
5K
Enterprise-class web analytics.
112K
36.4K
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PROS OF GOOGLE ANALYTICS
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    Free
  • 925
    Easy setup
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    Data visualization
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    Goals tracking
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    Powerful funnel conversion reporting
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    Customizable reports
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    Custom events try
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    Updated regulary
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    Google play
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    Advanced ecommerce
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    Industry Standard
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    Walkman music video playlist
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    Medium / Channel data split
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    Financial Management Challenges -2015h
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CONS OF GOOGLE ANALYTICS
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    Confusing UX/UI
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    Very hard to build out funnels
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    Poor web performance metrics
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    Very easy to confuse the user of the analytics
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    Time spent on page isn't accurate out of the box

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Tassanai Singprom

This is my stack in Application & Data

JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

My Utilities Tools

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My Devops Tools

Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

My Business Tools

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Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 123.4K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Facebook Analytics logo

Facebook Analytics

96
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0
Measure behavior across your owned channels and discover valuable insights
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PROS OF FACEBOOK ANALYTICS
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      Google Tag Manager logo

      Google Tag Manager

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      4.5K
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      Quickly and easily update tags and code snippets on your website or mobile app
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          Iva Obrovac
          Product Marketing Manager at Martian & Machine · | 6 upvotes · 23.4K views

          Hi,

          This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

          So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

          From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

          If you are using Segment and GTM together, I would love to learn more about your best practice.

          Thanks!

          See more
          Facebook Ads logo

          Facebook Ads

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          Social network advertising
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          PROS OF FACEBOOK ADS
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              faraz naeem
              Shared insights
              on
              Google AdMobGoogle AdMobFacebook AdsFacebook Ads

              I have an app that has over 100k users. Currently, I am using Facebook Ads, and I wanted to know about Google AdMob. Which platform would help get more revenue, Google AdMob, or Facebook Ads?

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              JavaScript logo

              JavaScript

              222.4K
              171.9K
              7.8K
              Lightweight, interpreted, object-oriented language with first-class functions
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              171.9K
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              PROS OF JAVASCRIPT
              • 1.6K
                Can be used on frontend/backend
              • 1.5K
                It's everywhere
              • 1.1K
                Lots of great frameworks
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              • 284
                Non-blocking i/o
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                Ubiquitousness
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                Expressive
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              • 44
                Relatively easy language
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                Executed on the client side
              • 26
                Relatively fast to the end user
              • 22
                Pure Javascript
              • 17
                Functional programming
              • 11
                Async
              • 8
                Setup is easy
              • 7
                Because I love functions
              • 7
                JavaScript is the New PHP
              • 7
                Like it or not, JS is part of the web standard
              • 7
                Its everywhere
              • 7
                Full-stack
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                Expansive community
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                Future Language of The Web
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                Can be used in backend, frontend and DB
              • 5
                Evolution of C
              • 5
                Everyone use it
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                Love-hate relationship
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              • 5
                Supports lambdas and closures
              • 5
                Agile, packages simple to use
              • 5
                Popularized Class-Less Architecture & Lambdas
              • 5
                For the good parts
              • 4
                Everywhere
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                Promise relationship
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                Scope manipulation
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                It's fun
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                Client processing
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                Nice
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                Easy to make something
              • 4
                Can be used on frontend/backend/Mobile/create PRO Ui
              • 4
                Easy
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                Photoshop has 3 JS runtimes built in
              • 4
                Can be used both as frontend and backend as well
              • 4
                Most Popular Language in the World
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                It let's me use Babel & Typescript
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                No need to use PHP
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                Its fun and fast
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                1.6K Can be used on frontend/backend
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                Stockholm Syndrome
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                Because it is so simple and lightweight
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                Acoperișul 0757604335
              CONS OF JAVASCRIPT
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                Shows Zero output in case of ANY error
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                Can be ugly
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                Thinks strange results are better than errors
              • 2
                No GitHub
              • 1
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              Zach Holman

              Oof. I have truly hated JavaScript for a long time. Like, for over twenty years now. Like, since the Clinton administration. It's always been a nightmare to deal with all of the aspects of that silly language.

              But wowza, things have changed. Tooling is just way, way better. I'm primarily web-oriented, and using React and Apollo together the past few years really opened my eyes to building rich apps. And I deeply apologize for using the phrase rich apps; I don't think I've ever said such Enterprisey words before.

              But yeah, things are different now. I still love Rails, and still use it for a lot of apps I build. But it's that silly rich apps phrase that's the problem. Users have way more comprehensive expectations than they did even five years ago, and the JS community does a good job at building tools and tech that tackle the problems of making heavy, complicated UI and frontend work.

              Obviously there's a lot of things happening here, so just saying "JavaScript isn't terrible" might encompass a huge amount of libraries and frameworks. But if you're like me, yeah, give things another shot- I'm somehow not hating on JavaScript anymore and... gulp... I kinda love it.

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              Conor Myhrvold
              Tech Brand Mgr, Office of CTO at Uber · | 39 upvotes · 4.2M views

              How Uber developed the open source, end-to-end distributed tracing Jaeger , now a CNCF project:

              Distributed tracing is quickly becoming a must-have component in the tools that organizations use to monitor their complex, microservice-based architectures. At Uber, our open source distributed tracing system Jaeger saw large-scale internal adoption throughout 2016, integrated into hundreds of microservices and now recording thousands of traces every second.

              Here is the story of how we got here, from investigating off-the-shelf solutions like Zipkin, to why we switched from pull to push architecture, and how distributed tracing will continue to evolve:

              https://eng.uber.com/distributed-tracing/

              (GitHub Pages : https://www.jaegertracing.io/, GitHub: https://github.com/jaegertracing/jaeger)

              Bindings/Operator: Python Java Node.js Go C++ Kubernetes JavaScript OpenShift C# Apache Spark

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              Mixpanel logo

              Mixpanel

              5.6K
              2.4K
              433
              Powerful, self-serve product analytics to help you convert, engage, and retain more users
              5.6K
              2.4K
              + 1
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              PROS OF MIXPANEL
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                Great visualization ui
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                Easy integration
              • 76
                Great funnel funcionality
              • 58
                Free
              • 22
                A wide range of tools
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              • 1
                Nice reporting
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                Messaging (notification, email) features are weak
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                Paid plans can get expensive

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              Max Musing
              Founder & CEO at BaseDash · | 8 upvotes · 123.4K views

              Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

              Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

              See more
              Yasmine de Aranda
              Chief Growth Officer at Huddol · | 6 upvotes · 89.4K views

              Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

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              Matomo logo

              Matomo

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              119
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              A free and open source web analytics application
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                  Piwik logo

                  Piwik

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                  74
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                    It's good to have an alternative to google analytics
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                    Self-hosted
                  • 10
                    Easy setup
                  • 2
                    Not blocked by Brave
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                    Great customs
                  CONS OF PIWIK
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                    Hard to export data

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