Alternatives to Adobe Analytics logo

Alternatives to Adobe Analytics

Google Analytics, Tableau, Amplitude, Power BI, and Splunk are the most popular alternatives and competitors to Adobe Analytics.
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What is Adobe Analytics and what are its top alternatives?

It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
Adobe Analytics is a tool in the General Analytics category of a tech stack.

Top Alternatives to Adobe Analytics

  • Google Analytics
    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Tableau
    Tableau

    Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click. ...

  • Amplitude
    Amplitude

    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. ...

  • Power BI
    Power BI

    It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards. ...

  • Splunk
    Splunk

    It provides the leading platform for Operational Intelligence. Customers use it to search, monitor, analyze and visualize machine data. ...

  • Mixpanel
    Mixpanel

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...

  • Adobe Target
    Adobe Target

    A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences. ...

  • Adobe Experience Manager
    Adobe Experience Manager

    It is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT. ...

Adobe Analytics alternatives & related posts

Google Analytics logo

Google Analytics

121.6K
44.8K
5K
Enterprise-class web analytics.
121.6K
44.8K
+ 1
5K
PROS OF GOOGLE ANALYTICS
  • 1.5K
    Free
  • 925
    Easy setup
  • 889
    Data visualization
  • 697
    Real-time stats
  • 404
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
CONS OF GOOGLE ANALYTICS
  • 10
    Confusing UX/UI
  • 7
    Super complex
  • 6
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

related Google Analytics posts

Tassanai Singprom

This is my stack in Application & Data

JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

My Utilities Tools

Google Analytics Postman Elasticsearch

My Devops Tools

Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

My Business Tools

Slack

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Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 243.1K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Tableau logo

Tableau

1.2K
1.2K
9
Tableau helps people see and understand data.
1.2K
1.2K
+ 1
9
PROS OF TABLEAU
  • 6
    Capable of visualising billions of rows
  • 1
    Responsive
  • 1
    3
  • 1
    Intuitive and easy to learn
CONS OF TABLEAU
  • 1
    Very expensive for small companies

related Tableau posts

Looking for the best analytics software for a medium-large-sized firm. We currently use a Microsoft SQL Server database that is analyzed in Tableau desktop/published to Tableau online for users to access dashboards. Is it worth the cost savings/time to switch over to using SSRS or Power BI? Does anyone have experience migrating from Tableau to SSRS /or Power BI? Our other option is to consider using Tableau on-premises instead of online. Using custom SQL with over 3 million rows really decreases performances and results in processing times that greatly exceed our typical experience. Thanks.

See more
Amplitude logo

Amplitude

850
649
36
User analytics to fuel explosive user growth
850
649
+ 1
36
PROS OF AMPLITUDE
  • 11
    Great for product managers
  • 8
    Easy setup
  • 6
    Efficient analysis
  • 2
    Behavioral cohorts
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 2
    Free for up to 10M user actions per month
  • 1
    Fast
  • 1
    Great UI
  • 1
    Engagement Matrix is super helpful
CONS OF AMPLITUDE
  • 4
    Super expensive once you're past the free plan

related Amplitude posts

Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 243.1K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Yonas Beshawred

Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

#analytics analyticsstack

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Power BI logo

Power BI

838
805
25
Empower team members to discover insights hidden in your data
838
805
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25
PROS OF POWER BI
  • 16
    Cross-filtering
  • 2
    Powerful Calculation Engine
  • 2
    Access from anywhere
  • 2
    Intuitive and complete internal ETL
  • 2
    Database visualisation
  • 1
    Azure Based Service
CONS OF POWER BI
    Be the first to leave a con

    related Power BI posts

    Looking for the best analytics software for a medium-large-sized firm. We currently use a Microsoft SQL Server database that is analyzed in Tableau desktop/published to Tableau online for users to access dashboards. Is it worth the cost savings/time to switch over to using SSRS or Power BI? Does anyone have experience migrating from Tableau to SSRS /or Power BI? Our other option is to consider using Tableau on-premises instead of online. Using custom SQL with over 3 million rows really decreases performances and results in processing times that greatly exceed our typical experience. Thanks.

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    Which among the two, Kyvos and Azure Analysis Services, should be used to build a Semantic Layer?

    I have to build a Semantic Layer for the data warehouse platform and use Power BI for visualisation and the data lies in the Azure Managed Instance. I need to analyse the two platforms and find which suits best for the same.

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    Splunk logo

    Splunk

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    14
    Search, monitor, analyze and visualize machine data
    720
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    PROS OF SPLUNK
    • 2
      Ability to style search results into reports
    • 2
      Alert system based on custom query results
    • 2
      API for searching logs, running reports
    • 2
      Query engine supports joining, aggregation, stats, etc
    • 1
      Query any log as key-value pairs
    • 1
      Splunk language supports string, date manip, math, etc
    • 1
      Granular scheduling and time window support
    • 1
      Custom log parsing as well as automatic parsing
    • 1
      Dashboarding on any log contents
    • 1
      Rich GUI for searching live logs
    CONS OF SPLUNK
    • 1
      Splunk query language rich so lots to learn

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    Shared insights
    on
    KibanaKibanaSplunkSplunkGrafanaGrafana

    I use Kibana because it ships with the ELK stack. I don't find it as powerful as Splunk however it is light years above grepping through log files. We previously used Grafana but found it to be annoying to maintain a separate tool outside of the ELK stack. We were able to get everything we needed from Kibana.

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    Shared insights
    on
    SplunkSplunkElasticsearchElasticsearch

    We are currently exploring Elasticsearch and Splunk for our centralized logging solution. I need some feedback about these two tools. We expect our logs in the range of upwards > of 10TB of logging data.

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    Mixpanel logo

    Mixpanel

    6.7K
    3.4K
    434
    Powerful, self-serve product analytics to help you convert, engage, and retain more users
    6.7K
    3.4K
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    PROS OF MIXPANEL
    • 144
      Great visualization ui
    • 107
      Easy integration
    • 76
      Great funnel funcionality
    • 58
      Free
    • 22
      A wide range of tools
    • 15
      Powerful Graph Search
    • 11
      Responsive Customer Support
    • 1
      Nice reporting
    CONS OF MIXPANEL
    • 2
      Messaging (notification, email) features are weak
    • 2
      Paid plans can get expensive
    • 1
      Limited dashboard capabilities

    related Mixpanel posts

    Max Musing
    Founder & CEO at BaseDash · | 8 upvotes · 243.1K views

    Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

    Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

    See more
    Yasmine de Aranda
    Chief Growth Officer at Huddol · | 7 upvotes · 204.2K views

    Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

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    Adobe Target logo

    Adobe Target

    44
    58
    0
    Test and optimize digital experiences
    44
    58
    + 1
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    PROS OF ADOBE TARGET
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      CONS OF ADOBE TARGET
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        Adobe Experience Manager logo

        Adobe Experience Manager

        894
        190
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        A comprehensive content management solution for building websites, mobile apps and forms
        894
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        + 1
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        PROS OF ADOBE EXPERIENCE MANAGER
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          CONS OF ADOBE EXPERIENCE MANAGER
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