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Talkable vs Mutiny: What are the differences?
Developers describe Talkable as "Enables e-commerce companies to easily launch referral marketing programs". It is changing the way e-commerce companies acquire and retain customers through one of the most powerful marketing tools referrals. It offers a platform to maximize the impact of referrals: a built-in A/B testing suite, segmentation of offers, and controls for fraudulent behavior. On the other hand, Mutiny is detailed as "Website Personalization for B2B Companies". Personalize your website for each visitor without any engineering work. It enables B2B companies to dynamically customize the website’s message, images, and call-to-action to match the visitor.
Talkable and Mutiny are primarily classified as "Referrals as a Service" and "Ecommerce" tools respectively.
Some of the features offered by Talkable are:
- Loyalty program
- Referral partner list
- Employee referral management
On the other hand, Mutiny provides the following key features:
- Pre-built data integrations to identify visitors by their industry
- Analyzes your visitor and conversion data to recommend the best audience segments for personalization
- Visual editor to change anything on your website or add a modal, regardless of how your site was created