Mautic vs Sendy: What are the differences?

Introduction:

Mautic and Sendy are both marketing automation platforms that help businesses with their email marketing campaigns and customer engagement. While they serve similar purposes, there are key differences between the two that set them apart.

1. Pricing Model: Mautic offers an open-source platform, which means it is free to download and use. It allows users to have complete control over their marketing automation system. On the other hand, Sendy is a self-hosted solution with a one-time payment for licensing, making it more cost-effective for businesses in the long run.

2. Integration Options: Mautic offers a wide range of integration options with other tools and platforms such as CRM systems, social media platforms, and content management systems. It provides flexibility in connecting different systems to streamline marketing efforts. Sendy, on the other hand, has limited integration options, mainly focusing on email service providers and databases.

3. Features and Functionality: Mautic offers a comprehensive set of features including lead nurturing, landing page builder, A/B testing, social media integration, and advanced reporting. It provides a complete marketing automation solution. Sendy, although lacking some advanced features like lead nurturing and landing page builder, is specifically designed for email marketing and offers features such as list management, drip campaigns, and autoresponders.

4. User Experience: Mautic provides a visually appealing and user-friendly interface with a customizable dashboard. It offers a seamless experience for managing marketing campaigns and analyzing data. Sendy, on the other hand, has a simpler interface that focuses on efficiency and speed. It may not have the same level of visual appeal as Mautic, but it offers a straightforward user experience.

5. Delivery Infrastructure: Mautic relies on the user's email service provider or SMTP server for sending emails. It does not have its own email infrastructure. Sendy, on the other hand, has built-in support for Amazon Simple Email Service (SES). This allows businesses to leverage Amazon's reliable and scalable email sending infrastructure, ensuring high deliverability rates and avoiding potential spam issues.

6. Community Support: Being an open-source platform, Mautic has a large and active community of developers and users. This means there are plenty of resources, plugins, and community support available for troubleshooting and customization. Sendy, while having a supportive user community, does not have the same level of open-source community support.

In summary, Mautic offers an open-source platform with comprehensive features, extensive integration options, and a visually appealing user interface, making it suitable for businesses looking for a complete marketing automation solution. On the other hand, Sendy provides a cost-effective self-hosted solution specifically designed for email marketing, with a simpler user interface and built-in support for Amazon SES. The choice between Mautic and Sendy ultimately depends on the specific needs and priorities of the business.