Personas vs Koko Analytics: What are the differences?

Personas: Customer data infrastructure. Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next; Koko Analytics: Self-hosted, privacy-friendly and open-source analytics for WordPress. It is an open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy. Stats will be collected right away after you install and activate the plugin.

Personas and Koko Analytics can be categorized as "Customer Analytics" tools.

Some of the features offered by Personas are:

• Identity Resolution - Unify user history across devices and channels into one comprehensive profile
• Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
• Activation - Use these enrichments to personalize marketing campaigns and in-app experiences

On the other hand, Koko Analytics provides the following key features:

• No external services. Data is yours and yours alone
• No personal information or anything visitor specific is tracked
• Blazingly fast. Handles thousands of daily visitors or sudden bursts of traffic without breaking a sweat

Koko Analytics is an open source tool with 134 GitHub stars and 4 GitHub forks. Here's a link to Koko Analytics's open source repository on GitHub.