Optimize vs Google Optimize: What are the differences?
Optimize: A/B testing and personalization platform. Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them; Google Optimize: An online split-testing tool from Google. It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
Optimize and Google Optimize belong to "A/B Testing Analytics" category of the tech stack.