We chose Postmark as our transactional email service for several reasons:
Laser-focus (at the time) on transactional email - their success/speed/reliability with delivering transactional email is amazing. Note, they have now branched out and offer marketing/broadcast email services too.
Developer-friendly - Awesome docs and resources. Their Rail gem integrates directly with ActionMailer so nearly all of our code worked without changes.
Servers - You can set up "Servers" for different mail streams/workflows to keep things separate and easy to review.
Bootstrapped - Wildbit (who makes Postmark) is bootstrapped just like the Friendliest.app and they offer a service credit to other bootstrapped startups.
Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.
We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.
We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds
We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links
We always know how many of our onboarding emails are being opened which helps us improve them
Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.
To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.
CloudMailin allows you to receive any volume of incoming email via a Webhook. You are given an email address that will forward any incoming message to your app, as an HTTP POST, within milliseconds. You can also seamlessly check the delivery status of each of your incoming emails via the dashboard, bounce emails that you do not wish to receive and use your own domain name.
Open Tracking;Click Tracking;Unsubscribe Tracking;SMTP Relay;SMTP API;Web API;DKIM;SPF;Reputation Monitoring;ISP Monitoring;Domain Level Load Balancing;ISP Deliverability Outreach;Return Path Certified Partner;Support via Phone, Chat, Email, Online Support Portal
Inbound Email- Set up inboxes for Mandrill to control. When they receive email, we’ll make an API call to your app with all the relevant information, so you don’t have to worry about what’s happening behind the scenes.;Webhooks Support- Create custom event notifications, keep track of new signups and unsubscribes in real-time, get a notice of every spam complaint so you can flag them in your database.;Rules Engine- Modify the content of email coming through Mandrill without having to involve developers. For example, you could tell Mandrill to take any email coming from confirmation@yourdomain.com, give it a new template, and add Google Analytics tracking.;Advanced Tagging and Reports- Generate custom reports based on the stats that matter to you. Add campaign tags like “confirmation email” and “mailing list,” and combine them with data Mandrill automatically tracks. Tagging allows you to graph sets of data like “bounce rate for confirmation emails to Gmail addresses.”;Meaningful Metrics- Observe trends and monitor delivery to see if you’re on track or if you need to make adjustments. Search by recipient or domain, sort sent email by bounces or rejections, and track opens and clicks.;Status Updates- Troubleshoot from wherever you are, and send status messages to recipients from Mandrill;Mobile Access- Your transactional email is generated at all hours. Mandrill is the only service with a mobile app, so you can monitor your performance even when you’re away from your desk.
Easily receive email in Ruby on Rails, PHP, .Net, Java, Django or any language/framework we forgot. Since the email is delivered as an HTTP Post it's simple.;See the delivery status of the emails it has delivered to your app.;No more polling or waiting for new processes to spawn. Email can arrive in as little as a few milliseconds.;Use your own domain- to use your own domain you can point your mx records at CloudMailin or you can just forward emails from the addresses you want;You can even send your attachments directly to Amazon's S3.
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Pros & Cons
Pros
190
Easy setup
137
Cheap and simple
107
Easy email integration!
86
Reliable
58
Well-documented
Cons
3
Google analytics integration is not campaign-specific