Amplitude vs Flurry vs Localytics

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Amplitude

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Localytics

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Advice on Amplitude, Flurry, and Localytics
Ben Miller
Chief Product Officer at goLance · | 8 upvotes · 71.3K views
Needs advice
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AmplitudeAmplitudeMixpanelMixpanel
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SegmentSegment

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Replies (3)
Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 221.9K views
Recommends
AmplitudeAmplitude
at

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

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Tony Simonovsky

Another option you might consider is Google Analytics App+Web.

It is a new type of Google Analytics property which is event-based (like Amplitude and Mixpanel). In App+Web you can collect exactly the same data and in the same format as the other 2 tools mentioned.

The great things about it are: - it is free - there is a free integration with BigQuery (though you'll need to pay for BigQuery, but for most SmB's it is peanuts - $5-30 a month)

Not so great: - reporting side is pretty buggy (App+Web is very new).

So if you are ok building your reporting in something like Google Data Studio, App+Web will be a great option. Your data analyst will especially be happy to have all the data in SQL format (BigQuery).

If you choose App+Web, then you can use Google Optimize (also free) as an A/B testing solution.

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Ruben Lozano
Growth Marketing Specialist at Ruben Lozano Me · | 4 upvotes · 14.5K views
Recommends
AmplitudeAmplitudeVWOVWO

Hello Ben,

I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product; events, funnel analysis, retention and so on. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. Some of them are good to open a path and other ones good to close.

Besides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. Another one could be Optimizely or Google Optimize. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. That could have another issue like seasonality but it is another option.

Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.

All the best, and let me know how your experience was with all these tools. :)

Cheers,

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Pros of Amplitude
Pros of Flurry
Pros of Localytics
  • 10
    Great for product managers
  • 7
    Easy setup
  • 6
    Efficient analysis
  • 2
    Free for up to 10M user actions per month
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 1
    Engagement Matrix is super helpful
  • 1
    Fast
  • 1
    Behavioral cohorts
  • 1
    Great UI
  • 6
    Most complete and developer/marketing friendly metrics
  • 2
    Unlimited Event Tracking

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Cons of Amplitude
Cons of Flurry
Cons of Localytics
  • 4
    Super expensive once you're past the free plan
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      What is Amplitude?

      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

      What is Flurry?

      More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.

      What is Localytics?

      Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

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      What tools integrate with Amplitude?
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      Jul 2 2019 at 9:34PM

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      What are some alternatives to Amplitude, Flurry, and Localytics?
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      CleverTap
      We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
      Countly
      Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.
      MoEngage
      It is a Mobile App Engagement & Marketing Platform, which helps Companies understand their Mobile App users better and reach out with relevant content at the right time using the right medium. You can think of us like MailChimp for mobile apps.
      See all alternatives