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Amazon Pinpoint vs MailChimp: What are the differences?
What is Amazon Pinpoint? Targeted Push Notifications for Mobile Apps. Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Amazon Pinpoint and MailChimp are primarily classified as "Mobile Push Messaging" and "Email Marketing" tools respectively.
Some of the features offered by Amazon Pinpoint are:
- Understand User Behavior
- Create Targeted Campaigns
- Measure Results
On the other hand, MailChimp provides the following key features:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
According to the StackShare community, MailChimp has a broader approval, being mentioned in 1667 company stacks & 670 developers stacks; compared to Amazon Pinpoint, which is listed in 3 company stacks and 3 developer stacks.
Pros of Amazon Pinpoint
- Transactional Messages13
Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation149
- Integrates with a lot of external services120
- Custom templates109
- Free tier60
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- RSS-to-email3
- Co-branding3
- Customization3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
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Cons of Amazon Pinpoint
Cons of Mailchimp
- Super expensive2
- No Terraform provider1
- Poor API1
- Charged based on subscribers as opposed to emails sent1