Amazon A/B Testing vs Flurry: What are the differences?

What is Amazon A/B Testing? An easy way to run in-app experiments. Run A/B Tests on the fly without writing client-side code or redeploying your app.

What is Flurry? Build, measure, advertise and monetize your apps. More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.

Amazon A/B Testing can be classified as a tool in the "Mobile A/B Testing" category, while Flurry is grouped under "Mobile Analytics".

Some of the features offered by Amazon A/B Testing are:

• Free service
• Easy integration
• Custom segmentation

On the other hand, Flurry provides the following key features:

• Harness the power of industry-leading mobile app analytics for free
• Look beyond the download to investigate how users interact with your app
• Learn how, when, where and by what kind of audience your app is used

ebay, 9GAG, and Groupon are some of the popular companies that use Flurry, whereas Amazon A/B Testing is used by Strain Merchant, PipocaDigital, and Amazon. Flurry has a broader approval, being mentioned in 24 company stacks & 5 developers stacks; compared to Amazon A/B Testing, which is listed in 3 company stacks and 4 developer stacks.