Adobe Analytics vs Tableau

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Adobe Analytics

116
103
+ 1
0
Tableau

1.2K
1.2K
+ 1
9
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Adobe Analytics vs Tableau: What are the differences?

Adobe Analytics: A marketing analytics and reporting platform *. It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button; *Tableau:** Tableau helps people see and understand data. Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Adobe Analytics and Tableau are primarily classified as "General Analytics" and "Business Intelligence" tools respectively.

According to the StackShare community, Tableau has a broader approval, being mentioned in 91 company stacks & 80 developers stacks; compared to Adobe Analytics, which is listed in 6 company stacks and 6 developer stacks.

Decisions about Adobe Analytics and Tableau

Very easy-to-use UI. Good way to make data available inside the company for analysis.

Has some built-in visualizations and can be easily integrated with other JS visualization libraries such as D3.

Can be embedded into product to provide reporting functions.

Support team are helpful.

The only complain I have is lack of API support. Hard to track changes as codes and automate report deployment.

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Vojtech Kopal
Head of Data at Mews Systems · | 3 upvotes · 269K views

Power BI is really easy to start with. If you have just several Excel sheets or CSV files, or you build your first automated pipeline, it is actually quite intuitive to build your first reports.

And as we have kept growing, all the additional features and tools were just there within the Azure platform and/or Office 365.

Since we started building Mews, we have already passed several milestones in becoming start up, later also a scale up company and now getting ready to grow even further, and during all these phases Power BI was just the right tool for us.

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Pros of Adobe Analytics
Pros of Tableau
    Be the first to leave a pro
    • 6
      Capable of visualising billions of rows
    • 1
      Intuitive and easy to learn
    • 1
      Responsive
    • 1
      3

    Sign up to add or upvote prosMake informed product decisions

    Cons of Adobe Analytics
    Cons of Tableau
      Be the first to leave a con
      • 2
        Very expensive for small companies

      Sign up to add or upvote consMake informed product decisions

      What is Adobe Analytics?

      It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

      What is Tableau?

      Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

      Need advice about which tool to choose?Ask the StackShare community!

      Jobs that mention Adobe Analytics and Tableau as a desired skillset
      CBRE
      United States of America Arkansas Fayetteville
      CBRE
      United States of America New Jersey New Brunswick
      CBRE
      France Ile-de-France Levallois-Perret
      CBRE
      United States of America New York New York City
      What companies use Adobe Analytics?
      What companies use Tableau?
      See which teams inside your own company are using Adobe Analytics or Tableau.
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      What tools integrate with Adobe Analytics?
      What tools integrate with Tableau?

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      What are some alternatives to Adobe Analytics and Tableau?
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Amplitude
      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
      Power BI
      It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.
      Splunk
      It provides the leading platform for Operational Intelligence. Customers use it to search, monitor, analyze and visualize machine data.
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      See all alternatives