The interoperability and reliability of Shopify is simply unmatched on the market. Having been a web developer for a few years, I cannot imagine going with any other solutions because of the level of development that would need to go into each and every tweak requested by stakeholders.

Shopify makes it easy to use apps off the shelf to test an idea, after which you can replace it with a custom solution or build on top of it.

Using their robust API, array of webhooks, Shopify Flow and Shopify Scripts, with a little know-how anything you want to do is just a few clicks or lines of code away from reality. The community is also pretty robust, so if you ever need help, you're not alone.

Full disclosure: I've been invested since 2015, but it's because they really are the best on the market.

I chose Shopify over other options - the leading contender of which was WooCommerce - based mainly on the availability of integrations with other tools and platforms I use, as well as the ease of adding and updating inventory. Additionally, should I ever open a physical location, my existing inventory can easily be sold via a POS system as well. Eyes to the future!

We devised SwiftERM to generate additional income from existing consumers on ecommerce websites. Available for those using Shopify, Magento, Woocommerce or Opencart, it runs in alongside (not instead of) existing email marketing software like Mailchimp, Drupal or Emarsys. It is 100% automatic so needs zero additional staff. It uses predictive analytics to identify imminent consumer purchases. The average additional turnover achieved is 10.5%. It is the only software in the world authorised to send Trustpilot to send product ratings in outbound emails. Developers and ecommerce retailers are invited to try to it for free, to establish viability this predictive analytics system is. SwiftERM is a certified Microsoft Partner MPN ID 6197468.

we've had alot of shopify clients and do alot of those website builds, but we decided a little while back to transfer any client possible to woocommerce, for our e-com web development, as there is alot more functionality available with zoo-commerce. you can have a look at our examples and even our own website in the link provided.