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What is Personas?
Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.
What is Sherlock?
Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.
What is trak.io?
Learn more about your customers with individual visitor timelines and metrics that are customised to your web or mobile app.
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What are some alternatives to Personas, Sherlock, and trak.io?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Optimizely
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.