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Outbrain vs Quantcast: What are the differences?
What is Outbrain? A web advertising platform that displays boxes of links to pages within websites. It is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader.
What is Quantcast? A technology company specializing in real-time advertising and audience measurement. It is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.
Outbrain and Quantcast belong to "Advertising" category of the tech stack.
Some of the features offered by Outbrain are:
- Pay-per-click model
- Optimization
- Intelligent placements
On the other hand, Quantcast provides the following key features:
- Compete audience demographic analysis
- Measure audience trends and usage
- Measure audience for specific content
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Learn MoreWhat is Outbrain?
It is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader.
What is Quantcast?
It is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.
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What companies use Outbrain?
What companies use Quantcast?
What companies use Outbrain?
What companies use Quantcast?
See which teams inside your own company are using Outbrain or Quantcast.
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What tools integrate with Outbrain?
What tools integrate with Quantcast?
What tools integrate with Outbrain?
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What are some alternatives to Outbrain and Quantcast?
Taboola
Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising
Facebook Ads
It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
Google Ads
An online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.
Google AdSense
It is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
Sizmek Ad Suite
It is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.