Localytics vs Urban Airship

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Localytics

35
52
+ 1
2
Urban Airship

64
153
+ 1
26
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Localytics vs Urban Airship: What are the differences?

  1. Data Collection and Analysis: Urban Airship focuses on providing tools for mobile engagement, push notifications, and automation of customer interactions. In contrast, Localytics specializes in offering advanced analytics and segmentation capabilities to analyze user behavior and drive personalized marketing campaigns.

  2. Target Audience: Localytics is more suitable for businesses looking to deeply understand their customers through detailed segmentation and analytics. On the other hand, Urban Airship targets businesses aiming to enhance customer engagement through personalized messaging and automation features.

  3. Messaging Capabilities: Urban Airship places a strong emphasis on push notifications, in-app messaging, and automation, which are ideal for businesses that rely heavily on real-time communication with customers. Conversely, Localytics offers a more comprehensive approach to messaging, incorporating user insights and behavior analytics to craft targeted and personalized messages.

  4. Integration Options: Localytics provides integrations with various third-party platforms and tools, allowing for a seamless connection between different systems for data exchange and analysis. Urban Airship, on the other hand, focuses on tight integrations with mobile platforms, offering SDKs and APIs for streamlined mobile engagement solutions.

  5. User Interface and Ease of Use: Localytics is known for its user-friendly interface and intuitive navigation, making it accessible for marketers and analysts to extract valuable insights from the data. Urban Airship, while robust in its features, may require a steeper learning curve for users to leverage its full potential due to its more complex interface.

In Summary, Localytics and Urban Airship differ in their focus on data analysis capabilities, target audience, messaging features, integration options, and user interface, catering to distinct business needs in the realm of mobile engagement and marketing.

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Pros of Localytics
Pros of Urban Airship
  • 2
    Unlimited Event Tracking
  • 11
    Ios integration
  • 8
    Easy to setup
  • 5
    Android integration
  • 2
    PhoneGap Plugin

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Cons of Localytics
Cons of Urban Airship
    Be the first to leave a con
    • 1
      Easy to setup
    • 1
      Android Integration

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    What is Localytics?

    Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

    What is Urban Airship?

    We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.

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    What companies use Localytics?
    What companies use Urban Airship?
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    What tools integrate with Localytics?
    What tools integrate with Urban Airship?

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    What are some alternatives to Localytics and Urban Airship?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Google Analytics
    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
    Firebase
    Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    See all alternatives