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Google BigQuery

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Google BigQuery vs Qubole: What are the differences?

What is Google BigQuery? Analyze terabytes of data in seconds. Run super-fast, SQL-like queries against terabytes of data in seconds, using the processing power of Google's infrastructure Load data with ease. Bulk load your data using Google Cloud Storage or stream it in. Easy access. Access BigQuery by using a browser tool, a command-line tool, or by making calls to the BigQuery REST API with client libraries such as Java, PHP or Python..

What is Qubole? Prepare, integrate and explore Big Data in the cloud (Hive, MapReduce, Pig, Presto, Spark and Sqoop). Qubole is a cloud based service that makes big data easy for analysts and data engineers.

Google BigQuery and Qubole can be categorized as "Big Data as a Service" tools.

Some of the features offered by Google BigQuery are:

  • All behind the scenes- Your queries can execute asynchronously in the background, and can be polled for status.
  • Import data with ease- Bulk load your data using Google Cloud Storage or stream it in bursts of up to 1,000 rows per second.
  • Affordable big data- The first Terabyte of data processed each month is free.

On the other hand, Qubole provides the following key features:

  • Intuitive GUI
  • Optimized Hive
  • Improved S3 Performance

"High Performance" is the primary reason why developers consider Google BigQuery over the competitors, whereas "Simple UI and autoscaling clusters" was stated as the key factor in picking Qubole.

Decisions about Google BigQuery and Qubole
Julien Lafont

Cloud Data-warehouse is the centerpiece of modern Data platform. The choice of the most suitable solution is therefore fundamental.

Our benchmark was conducted over BigQuery and Snowflake. These solutions seem to match our goals but they have very different approaches.

BigQuery is notably the only 100% serverless cloud data-warehouse, which requires absolutely NO maintenance: no re-clustering, no compression, no index optimization, no storage management, no performance management. Snowflake requires to set up (paid) reclustering processes, to manage the performance allocated to each profile, etc. We can also mention Redshift, which we have eliminated because this technology requires even more ops operation.

BigQuery can therefore be set up with almost zero cost of human resources. Its on-demand pricing is particularly adapted to small workloads. 0 cost when the solution is not used, only pay for the query you're running. But quickly the use of slots (with monthly or per-minute commitment) will drastically reduce the cost of use. We've reduced by 10 the cost of our nightly batches by using flex slots.

Finally, a major advantage of BigQuery is its almost perfect integration with Google Cloud Platform services: Cloud functions, Dataflow, Data Studio, etc.

BigQuery is still evolving very quickly. The next milestone, BigQuery Omni, will allow to run queries over data stored in an external Cloud platform (Amazon S3 for example). It will be a major breakthrough in the history of cloud data-warehouses. Omni will compensate a weakness of BigQuery: transferring data in near real time from S3 to BQ is not easy today. It was even simpler to implement via Snowflake's Snowpipe solution.

We also plan to use the Machine Learning features built into BigQuery to accelerate our deployment of Data-Science-based projects. An opportunity only offered by the BigQuery solution

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