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Contentful vs Netlify: What are the differences?
Developers describe Contentful as "Manage content once, publish it anywhere". Contentful is a flexible and future-friendly content platform that helps editors to manage and developers to serve content into mobile or web applications. Using Contentful, editors collaborate on content interactively in an easy-to-use editing interface, while developers use the content with the programming language and templating frameworks of their choice. On the other hand, Netlify is detailed as "Build, deploy and host your static site or app with a drag and drop interface and automatic delpoys from GitHub or Bitbucket". Netlify is smart enough to process your site and make sure all assets gets optimized and served with perfect caching-headers from a cookie-less domain. We make sure your HTML is served straight from our CDN edge nodes without any round-trip to our backend servers and are the only ones to give you instant cache invalidation when you push a new deploy. Netlify is also the only static hosting service with integrated continuous deployment.
Contentful can be classified as a tool in the "Cloud Content Management System" category, while Netlify is grouped under "Static Web Hosting".
Some of the features offered by Contentful are:
- Cloud-based
- Live collaboration
- Media & files
On the other hand, Netlify provides the following key features:
- Global Network
- Global Network
- Instant Cache Validation
"API-based cms" is the primary reason why developers consider Contentful over the competitors, whereas "Fastest static hosting and continuous deployments" was stated as the key factor in picking Netlify.
Startae, Ratio, and Flat are some of the popular companies that use Netlify, whereas Contentful is used by Segment, Electronic Arts, and Policygenius. Netlify has a broader approval, being mentioned in 131 company stacks & 380 developers stacks; compared to Contentful, which is listed in 59 company stacks and 79 developer stacks.
Hi StackSharers, your help is dearly needed as we're making a move to which we will commit for the next few years.
Problem: As our Marketing team gets growing needs to publish content fast and autonomously, we're trying to add a CMS to our stack.
Specs:
This CMS should have fairly advanced marketing features: either natively built, and/or be open source, so we can either find third parties' plugins suiting our needs or build our own plugins homebrew.
"Advanced marketing features" like these: Non-devs should be able to handle content autonomously, Should have a non-dev friendly interface, should allow creating a library of reusable components/modules, should show the preview before publishing, should have a calendar with all publications, should show the history/tracking, should allow collaborating (Google Docs like), should display characters limit optimized for SEO.
Solution: We're considering an SSG + Headless CMS combination. We're fairly confident for the SSG (Gatsby), but we're still uncertain which CMS we should choose.

Of all the content management systems out there, contentful seems to be the most flexible. It consist of an user interface with an API a front end app can retrieve data from.
It makes no assumptions about how your data is presented or structured, and you can form any kind of content in the interface. Architectural portfolio with square footage attributes? Check. Carousel section on a page? Check. A blog? No problem. Entire landing pages consisting of sections that have child items in them and attributes for each child? Not an issue. Image hosting / cdn and resizing? No problem. Character limits? Widely supported. Multilingual? Easy peasy
There are two parts of the interface. Content types and content items. Content types is just a definition of how a content item is structured, you can add fields such as title, unique id, image, rich text, lists of child content items, etc. And then the API will just return a list of content items in JSON array or object format.
There is service integration with common apps, or data sources.
Because it’s just an API call, you can use literally any tech stack with it. It won’t stop you from using MySQL or any other technology alongside it. No messing about compilation, Java, maven, like with AEM. No being constrained to the CMS’s programming language or hosting environment like with Wordpress (to an extent, wp has an API too). You can integrate it with any app, whether it be serverless, on a vm, or inside a docker container.
Downside is the front end is really up to you. It’s just a cms for structuring your data. No preview though. How you present it is not handled by contentful. It is it’s greatest strength and not a weakness though

Hi Kamil, Have you considered Adobe Experience Manager (AEM)? It is not completely open-source but is built on top of many open source modules - like Apache Sling, Apache Felix, has a great deal of open-sourced core components, supports SPA - React and Angular Recently and can be deployed as a cloud service. Good luck in your search!
I'd like to share my experience for a similar use case.
A couple of months back I was in a similar place while facing some similar set of challenges within our SEO and Content Team. We were working with WordPress at that moment and for some parts - we still do. While WordPress is a very fast, intuitive and comprehensive tool to power static pages, it's not ideal for: 1. The content team as it requires some level of technical skills 2. Code reusability perspective - impacts performance in a longer run 3. Performance and user experience can easily go for a toss considering content team may not be diligent with everything outside the scope of the content
While evaluating we were looking at these key criterias: 1. SEO, Performance and UX 2. Ease of use for Content Team, developer independence 3. Learning Curve for devs and more importantly content creators 4. Support for complex design cases 5. Cost
Being part of a small org on a tight budget our natural inclination was for open-source solution, Strapi, and so we gave it a go for a smaller project before jumping the marketing wagon.
Strapi is a great tool, easy to learn and pick up. You get most of the design use cases out of the box baked for you. It's a Node.js service so you'll need to manage the service (meaning you'll have to handle monitoring, logging, cdn, auth, etc) and DB - which requires quiet some dev bandwidth. Now Strapi is still very young in term of DB migrations (not a seamless deployment yet - no schema diffing mechanism), setting up different environments required effort and you can do content modeling only in development environment (the db migrations complexity) - which becomes really critical when you want devs, design and content to collaborate simultaneously and don't want repeated work for modeling. Over a 5-6 weeks of use we realised that more and more dev bandwidth is required to do progressive addition of new content and hence we did another PoC with contentful.
Comparing this with contentful - which is a managed service, comes with inbuilt environment and preview setup, gives on-the-fly content modeling (replacing all the dev bandwidth dependency for managing migrations, cdn, auth, service, etc) gives a huge advantage of speed and developer independence at a very moderate price. Plus, the UI is very intuitive (taking some concepts from Tag Manager).
Few other thing to highlight: - Both Strapi and Contentful have plugins for common tooling. - Both the dashboard supports custom data type and UI extensions. I found Contentful UI extensions much more easier to implement. - Contentful has only US based availablility zone. Simple in-memory caching can be used to improve costing and SLA.
Hope this helps!
Hi Community, Would like to ask for advice from people familiar with those tools. We are a small self-funded startup and initial cost for us is very important at that stage. That's why we are leaning towards Sanity. The CMS will be used to power our website and flutter cross-platform mobile applications.

Former Prismic.io developer here. If you want something robust vs "looks good from a distance," I would recommend Contentful. They are the biggest for a reason. Their CMS handles a lot of use cases and has great documentation. Prismic.io will work well in simple blog-esque use cases. Their more complex features break easily and their documentation is confusing. It has fallen quite a distance behind Contentful. Sanity appears to be a much newer CMS and you might come to regret the lack of features, but I've only briefly reviewed their product.
We use Netlify to host static websites.
The reasons for choosing Netlify over GitHub Pages are as follows:
- Netfily can bind multiple domain names, while GitHub Pages can only bind one domain name
- With Netfily, the original repository can be private, while GitHub Pages free tier requires the original repository to be public
In addition, in order to use CDN, we use Netlify DNS.
Pros of Contentful
- API-based cms30
- Much better than WordPress17
- Simple and customizable11
- Images API5
- Free for small projects3
- Extensible dashboard UI1
- Super simple to integrate1
- Managed Service1
- Tag Manager like UI1
Pros of Netlify
- Easy deploy43
- Fastest static hosting and continuous deployments42
- Super simple deploys21
- Free SSL support21
- Easy Setup and Continous deployments15
- Free plan for personal websites9
- Faster than any other option in the market9
- Deploy previews7
- Free Open Source (Pro) plan6
- Easy to use and great support4
- Analytics4
- Great loop-in material on a blog4
- Great drag and drop functionality3
- Fastest static hosting and continuous deployments3
- Custom domains support2
- Canary Releases (Split Tests)1
- Tech oriented support1
- Supports static site generators1
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Cons of Contentful
- No spell check5
- No repeater Field5
- No free plan3
- Slow dashboard3
- Limited content types2
- Enterprise targeted2
- Pricey2
- Not scalable1
- No GraphQL API1
Cons of Netlify
- It's expensive7
- Bandwidth limitation1