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CleverTap vs Localytics: What are the differences?
CleverTap: Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization. We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven; Localytics: App analytics and marketing for iPhone, iPad, Android, HTML5, Blackberry and Windows apps. Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
CleverTap and Localytics can be categorized as "Mobile Analytics" tools.
Some of the features offered by CleverTap are:
- Funnels
- Retention Cohorts
- Attribution
On the other hand, Localytics provides the following key features:
- Interactive dashboard
- App usage reports
- Users and sessions
Webedia, Rumble, and SportSetter are some of the popular companies that use Localytics, whereas CleverTap is used by CleverTap, Rapido, and Triporate. Localytics has a broader approval, being mentioned in 12 company stacks & 3 developers stacks; compared to CleverTap, which is listed in 6 company stacks and 3 developer stacks.
Pros of CleverTap
- Great real time analytics and engagement tool6
- Powerful user segments3
- Real-time insights and analytics3
- Beautiful inapp notifications3
- Custom events and profiles3
- Cost effective3
- Free2
- 40 Million Notification Per/Min1
- Good Analytical too1
Pros of Localytics
- Unlimited Event Tracking2
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Cons of CleverTap
- Too expensive1