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Amazon Mobile Analytics vs CleverTap: What are the differences?
Amazon Mobile Analytics: Easily collect, visualize, and understand app usage data at scale. You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console; CleverTap: Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization. We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
Amazon Mobile Analytics and CleverTap can be categorized as "Mobile Analytics" tools.
Some of the features offered by Amazon Mobile Analytics are:
- Overview: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, Sticky Factor, Total Daily Sessions, 1-Day Retention, Average Revenue Per Daily Active User (ARPDAU), Paying Daily Active Users, and Average Revenue Per Paid Daily Active User (ARPPDAU).
- Active Users: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, and Sticky Factor.
- Sessions: Total Sessions (number of time your app was used on a particular day) and Average Number of Sessions Per Daily Active User (DAU).
On the other hand, CleverTap provides the following key features:
- Funnels
- Retention Cohorts
- Attribution
Pros of Amazon Mobile Analytics
Pros of CleverTap
- Great real time analytics and engagement tool6
- Powerful user segments3
- Real-time insights and analytics3
- Beautiful inapp notifications3
- Custom events and profiles3
- Cost effective3
- Free2
- 40 Million Notification Per/Min1
- Good Analytical too1
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Cons of Amazon Mobile Analytics
Cons of CleverTap
- Too expensive1