Alternatives to Pardot

Looking for the best CRM choice for an early-stage tech company selling through product-led growth to medium and big companies. Don't know if Salesforce or HubSpot are too rigid for PGL and expensive. I also had an experience of companies outgrowing Pipedrive pretty fast

Comparing HubSpot and Freshsales, not sure which to choose. Company and contact information is shareable among tech and sales teams allowing both parties to upkeep customers' contact details. Capturing leads from social media and system assigning to sales or having the option to manual assign. Sales follow up with sales activities. Once deal, technical involve to follow up regular customer visits, support ticketing, training, remind customers to renew licenses, work on projects and etc. Require a single platform to share a calendar to understand internal team activities and customer activities.

We are looking to launch our first NPS Survey. Any recommendations on a good place to start? Tools in considering are Delighted or SurveyMonkey. Preferably link the analytics with Marketo.

We are considering whether to use Salesforce Marketing Cloud or integrate ActiveCampaign into the Salesforce Sales and Service module.

As a small startup we are very conscious about picking up the tools we use to run the project. After suffering with a mess of using at the same time Trello , Slack , Telegram and what not, we arrived at a small set of tools that cover all our current needs. For product management, file sharing, team communication etc we chose Basecamp and couldn't be more happy about it. For Customer Support and Sales Intercom works amazingly well. We are using MailChimp for email marketing since over 4 years and it still covers all our needs. Then on payment side combination of Stripe and Octobat helps us to process all the payments and generate compliant invoices. On techie side we use Rollbar and GitLab (for both code and CI). For corporate email we picked G Suite. That all costs us in total around 300$ a month, which is quite okay.

When starting a new company and building a new product w/ limited engineering we chose to optimize for expertise and rapid development, landing on Rails API, w/ AngularJS on the front.

The reality is that we're building a CRUD app, so we considered going w/ vanilla Rails MVC to optimize velocity early on (it may not be sexy, but it gets the job done). Instead, we opted to split the codebase to allow for a richer front-end experience, focus on skill specificity when hiring, and give us the flexibility to be consumed by multiple clients in the future.

We also considered .NET core or Node.js for the API layer, and React on the front-end, but our experiences dealing with mature Node APIs and the rapid-fire changes that comes with state management in React-land put us off, given our level of experience with those tools.

We're using GitHub and Trello to track issues and projects, and a plethora of other tools to help the operational team, like Zapier, MailChimp, Google Drive with some basic Vue.js & HTML5 apps for smaller internal-facing web projects.

We are considering whether to use Salesforce Marketing Cloud or integrate ActiveCampaign into the Salesforce Sales and Service module.