Alternatives to Localytics logo

Alternatives to Localytics

Mixpanel, Google Analytics, Urban Airship, Firebase, and Amplitude are the most popular alternatives and competitors to Localytics.
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What is Localytics and what are its top alternatives?

Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
Localytics is a tool in the Mobile Analytics category of a tech stack.

Top Alternatives to Localytics

  • Mixpanel
    Mixpanel

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...

  • Google Analytics
    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Urban Airship
    Urban Airship

    We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement. ...

  • Firebase
    Firebase

    Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds. ...

  • Amplitude
    Amplitude

    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. ...

  • Flurry
    Flurry

    More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more. ...

  • CleverTap
    CleverTap

    We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven. ...

  • Countly
    Countly

    Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. ...

Localytics alternatives & related posts

Mixpanel logo

Mixpanel

7.1K
3.7K
438
Powerful, self-serve product analytics to help you convert, engage, and retain more users
7.1K
3.7K
+ 1
438
PROS OF MIXPANEL
  • 144
    Great visualization ui
  • 108
    Easy integration
  • 78
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 2
    Nice reporting
CONS OF MIXPANEL
  • 2
    Messaging (notification, email) features are weak
  • 2
    Paid plans can get expensive
  • 1
    Limited dashboard capabilities

related Mixpanel posts

Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 348.8K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Yasmine de Aranda
Chief Growth Officer at Huddol · | 7 upvotes · 365K views

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

See more
Google Analytics logo

Google Analytics

125.7K
48.2K
5K
Enterprise-class web analytics.
125.7K
48.2K
+ 1
5K
PROS OF GOOGLE ANALYTICS
  • 1.5K
    Free
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 2
    Advanced ecommerce
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Irina
CONS OF GOOGLE ANALYTICS
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

related Google Analytics posts

Tassanai Singprom

This is my stack in Application & Data

JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

My Utilities Tools

Google Analytics Postman Elasticsearch

My Devops Tools

Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

My Business Tools

Slack

See more
Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 348.8K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Urban Airship logo

Urban Airship

64
152
26
Improve customer engagement with push notifications, location-based marketing and analytics.
64
152
+ 1
26
PROS OF URBAN AIRSHIP
  • 11
    Ios integration
  • 8
    Easy to setup
  • 5
    Android integration
  • 2
    PhoneGap Plugin
CONS OF URBAN AIRSHIP
  • 1
    Easy to setup
  • 1
    Android Integration

related Urban Airship posts

Yasmine de Aranda
Chief Growth Officer at Huddol · | 7 upvotes · 365K views

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

See more
Firebase logo

Firebase

39.9K
34.3K
2K
The Realtime App Platform
39.9K
34.3K
+ 1
2K
PROS OF FIREBASE
  • 371
    Realtime backend made easy
  • 270
    Fast and responsive
  • 242
    Easy setup
  • 215
    Real-time
  • 191
    JSON
  • 134
    Free
  • 128
    Backed by google
  • 83
    Angular adaptor
  • 68
    Reliable
  • 36
    Great customer support
  • 32
    Great documentation
  • 25
    Real-time synchronization
  • 21
    Mobile friendly
  • 18
    Rapid prototyping
  • 14
    Great security
  • 12
    Automatic scaling
  • 11
    Freakingly awesome
  • 8
    Super fast development
  • 8
    Angularfire is an amazing addition!
  • 8
    Chat
  • 6
    Built in user auth/oauth
  • 6
    Ios adaptor
  • 6
    Awesome next-gen backend
  • 6
    Firebase hosting
  • 4
    Speed of light
  • 4
    Very easy to use
  • 3
    Great
  • 3
    It's made development super fast
  • 3
    Brilliant for startups
  • 2
    The concurrent updates create a great experience
  • 2
    Push notification
  • 2
    .net
  • 2
    Cloud functions
  • 2
    Free hosting
  • 2
    Free authentication solution
  • 2
    JS Offline and Sync suport
  • 2
    Low battery consumption
  • 2
    I can quickly create static web apps with no backend
  • 2
    Great all-round functionality
  • 1
    Large
  • 1
    Easy to use
  • 1
    Free SSL
  • 1
    Faster workflow
  • 1
    Google's support
  • 1
    CDN & cache out of the box
  • 1
    Easy Reactjs integration
  • 1
    Simple and easy
  • 1
    Good Free Limits
  • 1
    Serverless
CONS OF FIREBASE
  • 31
    Can become expensive
  • 16
    No open source, you depend on external company
  • 15
    Scalability is not infinite
  • 9
    Not Flexible Enough
  • 7
    Cant filter queries
  • 3
    Very unstable server
  • 3
    No Relational Data
  • 2
    Too many errors
  • 2
    No offline sync

related Firebase posts

Stephen Gheysens
Lead Solutions Engineer at Inscribe · | 14 upvotes · 1.8M views

Hi Otensia! I'd definitely recommend using the skills you've already got and building with JavaScript is a smart way to go these days. Most platform services have JavaScript/Node SDKs or NPM packages, many serverless platforms support Node in case you need to write any backend logic, and JavaScript is incredibly popular - meaning it will be easy to hire for, should you ever need to.

My advice would be "don't reinvent the wheel". If you already have a skill set that will work well to solve the problem at hand, and you don't need it for any other projects, don't spend the time jumping into a new language. If you're looking for an excuse to learn something new, it would be better to invest that time in learning a new platform/tool that compliments your knowledge of JavaScript. For this project, I might recommend using Netlify, Vercel, or Google Firebase to quickly and easily deploy your web app. If you need to add user authentication, there are great examples out there for Firebase Authentication, Auth0, or even Magic (a newcomer on the Auth scene, but very user friendly). All of these services work very well with a JavaScript-based application.

See more
Tassanai Singprom

This is my stack in Application & Data

JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

My Utilities Tools

Google Analytics Postman Elasticsearch

My Devops Tools

Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

My Business Tools

Slack

See more
Amplitude logo

Amplitude

877
688
36
User analytics to fuel explosive user growth
877
688
+ 1
36
PROS OF AMPLITUDE
  • 11
    Great for product managers
  • 8
    Easy setup
  • 6
    Efficient analysis
  • 2
    Behavioral cohorts
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 2
    Free for up to 10M user actions per month
  • 1
    Fast
  • 1
    Great UI
  • 1
    Engagement Matrix is super helpful
CONS OF AMPLITUDE
  • 4
    Super expensive once you're past the free plan

related Amplitude posts

Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 348.8K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Yonas Beshawred

Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

#analytics analyticsstack

See more
Flurry logo

Flurry

95
97
6
Build, measure, advertise and monetize your apps.
95
97
+ 1
6
PROS OF FLURRY
  • 6
    Most complete and developer/marketing friendly metrics
CONS OF FLURRY
    Be the first to leave a con

    related Flurry posts

    CleverTap logo

    CleverTap

    92
    127
    25
    Blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization
    92
    127
    + 1
    25
    PROS OF CLEVERTAP
    • 6
      Great real time analytics and engagement tool
    • 3
      Powerful user segments
    • 3
      Real-time insights and analytics
    • 3
      Beautiful inapp notifications
    • 3
      Custom events and profiles
    • 3
      Cost effective
    • 2
      Free
    • 1
      40 Million Notification Per/Min
    • 1
      Good Analytical too
    CONS OF CLEVERTAP
    • 1
      Too expensive

    related CleverTap posts

    Countly logo

    Countly

    48
    59
    23
    Product Analytics and Innovation. Build better customer journeys.
    48
    59
    + 1
    23
    PROS OF COUNTLY
    • 4
      Easy setup
    • 3
      Funnels
    • 3
      Great UI
    • 2
      Omni Channel
    • 2
      Custom Dashboards
    • 2
      Extensible via plugins
    • 1
      Custom Events
    • 1
      Secure
    • 1
      Extensible Product Analytics
    • 1
      Private Cloud
    • 1
      Cohorts
    • 1
      Push Notifications
    • 1
      Advanced Segmentation
    CONS OF COUNTLY
    • 1
      User Profiles
    • 1
      Push Notifications
    • 1
      Crashes

    related Countly posts