Alternatives to Iteratively

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

Server side

We decided to use Python for our backend because it is one of the industry standard languages for data analysis and machine learning. It also has a lot of support due to its large user base.

• Web Server: We chose Flask because we want to keep our machine learning / data analysis and the web server in the same language. Flask is easy to use and we all have experience with it. Postman will be used for creating and testing APIs due to its convenience.

• Machine Learning: We decided to go with PyTorch for machine learning since it is one of the most popular libraries. It is also known to have an easier learning curve than other popular libraries such as Tensorflow. This is important because our team lacks ML experience and learning the tool as fast as possible would increase productivity.

• Data Analysis: Some common Python libraries will be used to analyze our data. These include NumPy, Pandas , and matplotlib. These tools combined will help us learn the properties and characteristics of our data. Jupyter notebook will be used to help organize the data analysis process, and improve the code readability.

Client side

• UI: We decided to use React for the UI because it helps organize the data and variables of the application into components, making it very convenient to maintain our dashboard. Since React is one of the most popular front end frameworks right now, there will be a lot of support for it as well as a lot of potential new hires that are familiar with the framework. CSS 3 and HTML5 will be used for the basic styling and structure of the web app, as they are the most widely used front end languages.

• State Management: We decided to use Redux to manage the state of the application since it works naturally to React. Our team also already has experience working with Redux which gave it a slight edge over the other state management libraries.

• Data Visualization: We decided to use the React-based library Victory to visualize the data. They have very user friendly documentation on their official website which we find easy to learn from.

Cache

• Caching: We decided between Redis and memcached because they are two of the most popular open-source cache engines. We ultimately decided to use Redis to improve our web app performance mainly due to the extra functionalities it provides such as fine-tuning cache contents and durability.

Database

• Database: We decided to use a NoSQL database over a relational database because of its flexibility from not having a predefined schema. The user behavior analytics has to be flexible since the data we plan to store may change frequently. We decided on MongoDB because it is lightweight and we can easily host the database with MongoDB Atlas . Everyone on our team also has experience working with MongoDB.

Infrastructure

• Deployment: We decided to use Heroku over AWS, Azure, Google Cloud because it is free. Although there are advantages to the other cloud services, Heroku makes the most sense to our team because our primary goal is to build an MVP.

Other Tools

• Communication Slack will be used as the primary source of communication. It provides all the features needed for basic discussions. In terms of more interactive meetings, Zoom will be used for its video calls and screen sharing capabilities.

• Source Control The project will be stored on GitHub and all code changes will be done though pull requests. This will help us keep the codebase clean and make it easy to revert changes when we need to.

Should I continue learning Django or take this Spring opportunity? I have been coding in python for about 2 years. I am currently learning Django and I am enjoying it. I also have some knowledge of data science libraries (Pandas, NumPy, scikit-learn, PyTorch). I am currently enhancing my web development and software engineering skills and may shift later into data science since I came from a medical background. The issue is that I am offered now a very trustworthy 9 months program teaching Java/Spring. The graduates of this program work directly in well know tech companies. Although I have been planning to continue with my Python, the other opportunity makes me hesitant since it will put me to work in a specific roadmap with deadlines and mentors. I also found on glassdoor that Spring jobs are way more than Django. Should I apply for this program or continue my journey?

Hi,

This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

If you are using Segment and GTM together, I would love to learn more about your best practice.

Thanks!

Our primary source of monitoring and alerting is Datadog. We’ve got prebuilt dashboards for every scenario and integration with PagerDuty to manage routing any alerts. We’ve definitely scaled past the point where managing dashboards is easy, but we haven’t had time to invest in using features like Anomaly Detection. We’ve started using Honeycomb for some targeted debugging of complex production issues and we are liking what we’ve seen. We capture any unhandled exceptions with Rollbar and, if we realize one will keep happening, we quickly convert the metrics to point back to Datadog, to keep Rollbar as clean as possible.

We use Segment to consolidate all of our trackers, the most important of which goes to Amplitude to analyze user patterns. However, if we need a more consolidated view, we push all of our data to our own data warehouse running PostgreSQL; this is available for analytics and dashboard creation through Looker.

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.