Hello community, we have been using GA4 and finding it less than useful for our needs. Browser plugins make our tracking less effective and data privacy concerns make it difficult to analyze users. Does anyone track data using an internal tool while using a reporting tool such as Power BI for analysis?
I'm sure there are multiple ways to skin the cat and I'd love to hear about suggested approaches and how others are doing things. Thanks so much!
This cat can indeed be skinned in so many ways that even gathering a representative list of keywords and tool names could take years. From my personal experience (especially in settings where you have registered and identifiable users), the nuances are often in the logical desire to tie tracking events into your product and CRM automation. In those contexts, I had rather positive experiences with Segment + (Braze, Mixpanel, all-things-social) + analytics warehouse + your choice of BI tool for fully hosted zero code solutions. That also works well in multi-platform settings. If analytics is all you need you could also consider much cheaper or free (if hosted on-prem) solutions like Matomo and a plethora of similar tools...
