Mailjet vs SendinBlue: What are the differences?

Introduction: In this comparison, we will be looking at the key differences between Mailjet and SendinBlue, two popular email marketing platforms.

1. Pricing Models: Mailjet offers a pricing model based on the number of emails sent per month, while SendinBlue provides a tiered pricing model based on the number of subscribers. This means that with Mailjet, you can send unlimited emails to a certain number of recipients, whereas with SendinBlue, you have a limit on the number of emails you can send based on your subscriber count.

2. Interface and User Experience: Mailjet has a clean and intuitive interface, making it easy for users to navigate and manage their email campaigns. SendinBlue, on the other hand, has a more cluttered interface that can be overwhelming for some users, especially those who are new to email marketing. The user experience in Mailjet is generally smoother and more user-friendly.

3. Email Deliverability: Both Mailjet and SendinBlue prioritize email deliverability, but Mailjet has a higher reputation for achieving better inbox placement rates. Mailjet has strong relationships with major ISPs and employs various email deliverability techniques, such as authentication and advanced routing, to ensure that emails reach the intended recipients' inboxes. SendinBlue, while also focusing on deliverability, may have a slightly lower inbox placement rate compared to Mailjet.

4. Marketing Automation Capabilities: SendinBlue offers more advanced marketing automation features compared to Mailjet. With SendinBlue, you can create complex automation workflows, set up trigger-based emails, and personalize customer journeys based on their behaviors. Mailjet also provides automation features, but they are not as robust and advanced as SendinBlue's offering.

5. CRM Integration: SendinBlue has more comprehensive CRM integration capabilities compared to Mailjet. SendinBlue allows you to integrate with popular CRM platforms like Salesforce, Zoho CRM, and HubSpot, enabling you to sync your email marketing efforts with your customer relationship management system. Mailjet, while also offering some CRM integration options, may have limited compatibility with certain CRM platforms.

6. SMS Marketing: SendinBlue includes SMS marketing as part of its platform, allowing you to send text messages along with your email campaigns. Mailjet, on the other hand, does not provide SMS marketing functionalities. If you want to incorporate SMS marketing into your email campaigns, SendinBlue would be the better choice.

In Summary, Mailjet and SendinBlue differ in their pricing models, interface and user experience, email deliverability rates, marketing automation capabilities, CRM integration options, and inclusion of SMS marketing functionalities.