MailChimp Email Blueprints vs Postmark

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MailChimp Email Blueprints

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Postmark

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MailChimp Email Blueprints vs Postmark: What are the differences?

What is MailChimp Email Blueprints? HTML Email Layouts by MailChimp. Email Blueprints is a collection of HTML email templates that can serve as a solid foundation and starting point for the design of emails. They include template language elements that make them customizable when imported into a MailChimp account, as well as merge tags that will generate dynamic content when sent through MailChimp. Not a MailChimp user? You can sign up free or simply strip out merge tags and use these templates to send through any system.

What is Postmark? Email delivery for web apps - done right. Postmark removes the headaches of delivering and parsing transactional email for webapps with minimal setup time and zero maintenance.

MailChimp Email Blueprints can be classified as a tool in the "Open Source Email Templates" category, while Postmark is grouped under "Transactional Email".

Some of the features offered by MailChimp Email Blueprints are:

  • /modular-template-patterns contains a single template built out of modular blocks of common design patterns
  • /responsive-templates contains a collection of responsive / mobile-friendly email templates with various layouts
  • /templates contains a collection of fixed-width email templates with various layouts

On the other hand, Postmark provides the following key features:

  • Create a new virtual server- Instant access to our infrastructure, no waiting required. Create as many servers as you want, for each of your web applications and environments.
  • Drop code into your app- Swap in our SMTP endpoint, or get started with our APIs using one of our send API libraries for Ruby, Rails, .NET, Python, PHP, and more.
  • Send emails and track delivery- A beautiful interface to monitor volume, bounces, spam complaints, and send activity. View full email content to troubleshoot issues.

MailChimp Email Blueprints is an open source tool with 6.57K GitHub stars and 2.75K GitHub forks. Here's a link to MailChimp Email Blueprints's open source repository on GitHub.

Decisions about MailChimp Email Blueprints and Postmark
Slawomir Pucia
Head of Product at Coresender · | 5 upvotes · 28.2K views

Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.

  • We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.

  • We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds

  • We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links

  • We always know how many of our onboarding emails are being opened which helps us improve them

  • Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.

To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.

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Migrated
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MailgunMailgun
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PostmarkPostmark
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While building our authentication system, we originally picked Mailgun. However, emails took minutes to arrive and some of them didn't get delivered - or got delivered to spam.

We started looking for a new provider, and settled on Postmark. We love that they track time-to-inbox, it makes me feel they really care about going above and beyond to provide a good service.

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Pros of MailChimp Email Blueprints
Pros of Postmark
    Be the first to leave a pro
    • 18
      Simple
    • 10
      Great analytics
    • 8
      Email, done right
    • 5
      Easy setup
    • 5
      Heroku Add-on
    • 2
      Can review sent messages
    • 1
      Very inexpensive
    • 1
      Exceptional support
    • 1
      Pay per message
    • 1
      Great support

    Sign up to add or upvote prosMake informed product decisions

    Cons of MailChimp Email Blueprints
    Cons of Postmark
      Be the first to leave a con
      • 0
        No 24x7 support

      Sign up to add or upvote consMake informed product decisions

      - No public GitHub repository available -

      What is MailChimp Email Blueprints?

      Email Blueprints is a collection of HTML email templates that can serve as a solid foundation and starting point for the design of emails. They include template language elements that make them customizable when imported into a MailChimp account, as well as merge tags that will generate dynamic content when sent through MailChimp. Not a MailChimp user? You can sign up free or simply strip out merge tags and use these templates to send through any system.

      What is Postmark?

      Postmark removes the headaches of delivering and parsing email for webapps with minimal setup time and zero maintenance.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use MailChimp Email Blueprints?
      What companies use Postmark?
      See which teams inside your own company are using MailChimp Email Blueprints or Postmark.
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      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with MailChimp Email Blueprints?
      What tools integrate with Postmark?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      What are some alternatives to MailChimp Email Blueprints and Postmark?
      Mailgun Transactional HTML Email Templates
      Transactional HTML emails often get neglected. Styling HTML email is painful. Tables, inline CSS, unsupported CSS, desktop clients, web clients, mobile clients, various devices, various providers. We’ve tried to remove some of the pain for you and open-sourced a collection of common templates for transactional email.
      Zurb Ink
      Ink is a responsive email framework, used to make HTML emails look great on any client or device. It includes a 12-column grid, as well as some simple UI elements for rapid prototyping.
      Sendwithus Open Source Email Templates
      The sendwithus Open Source Template Project is a collection of free email templates created and managed by the sendwithus team and community. Anyone may contribute new themes and templates, or make impactful updates to the existing ones.
      mailgen
      A Node.js package that generates clean, responsive HTML e-mails for sending transactional mail.
      Maildown
      A command line interface that lets you send emails using Amazon AWS SES with a minimum of fuss. It supports Markdown syntax out of the box, meaning that you can just send Markdown files as emails with no additional effort.
      See all alternatives