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InfusionSoft vs Salesforce Marketing Cloud: What are the differences?
Developers describe InfusionSoft as "An all in one sales and marketing automation platform". It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences. On the other hand, Salesforce Marketing Cloud is detailed as "A unified marketing platform to know consumers, engage them, and personalize their experience". Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
InfusionSoft and Salesforce Marketing Cloud can be categorized as "Marketing Automation" tools.
Some of the features offered by InfusionSoft are:
- CRM
- marketing automation
- e-commerce functionalities
On the other hand, Salesforce Marketing Cloud provides the following key features:
- Journey Builder
- Email Studio
- Salesforce DMP