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Hotjar vs Mouseflow: What are the differences?

Developers describe Hotjar as "See how visitors are really using your website, collect user feedback and turn more visitors into customers". See how visitors are really using your website, collect user feedback and turn more visitors into customers. On the other hand, Mouseflow is detailed as "Watch your visitors interact with your site, live". Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring. Immerse yourself in their behavior to maximize conversions and customer satisfaction.

Hotjar and Mouseflow can be categorized as "Heatmap Analytics" tools.

Segment, Avocode, and Find A Photo are some of the popular companies that use Hotjar, whereas Mouseflow is used by trapimo, Notism, and Avanoo. Hotjar has a broader approval, being mentioned in 112 company stacks & 24 developers stacks; compared to Mouseflow, which is listed in 9 company stacks and 5 developer stacks.

Decisions about Hotjar and Mouseflow
Kamaldeep Singh

Go with Hotjar or Clicktale, they're the best in the business. You've got to keep in mind that heatmaps will always be a sample of a population. Unless you're paying a massive premium they aren't tracking literally every click on a page.

Heatmaps are pretty useless on their own, but paired with digital analytics, user research, etc they can provide some serious value.

For example, let's say you've got a massive visitor drop-off on your shipping details page and you're trying to figure out why. Heatmaps are a great way to contextualize the problem. You'd be able to see A.) Which form fields are being clicked least often B.) where people stop scrolling on a page (if your program has scroll tracking) C.) If users are clicking off the page to go do other things.

You can do a lot with that information like:

Run an AB Test that reduces the amount of form fields to the screen depth most visitors reach

Remove the form fields that are filled in the least (removing major barriers)

Check your analytics to figure out how often visitors who click certain links from the shipping page go on to buy. If you find a particular link leads to less conversions on average, test removing it from the page completely.

These are just a few example of heat maps. I like integrating them with my AB Testing program and looking at the different ways users interact with content depending on changes in page layouts. You can gain some real insight here.

For instance, let's say I wanted to test whether a navigation with 10 options would convert more users than one with 5. So I run a test and the 5 options wins. Great. But what if it turns out that even though it lost, a very large number of people were clicking a certain part of the navigation in option 10 not included in option 5. Heatmaps would let me see that. Then I could run another test where I included the highly clicked menu button and one where I exclude it.

Good heatmapping programs also come with scroll tracking and use recording sessions as well. All very useful tools in analyzing how people interact with your website.

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Cons of Hotjar
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    Doesn't work with iframe
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    What is Hotjar?

    See how visitors are really using your website, collect user feedback and turn more visitors into customers.

    What is Mouseflow?

    Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring. Immerse yourself in their behavior to maximize conversions and customer satisfaction.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Hotjar?
    What companies use Mouseflow?
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    What tools integrate with Mouseflow?

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    Blog Posts

    Jul 2 2019 at 9:34PM

    Segment

    +25
    10
    5825
    What are some alternatives to Hotjar and Mouseflow?
    Crazy Egg
    Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
    FullStory
    FullStory’s unmatched analytics engine automatically indexes every digital interaction with your site or app and empowers teams to measure, validate, and act on each experience at scale.
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    ClickTale
    ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
    SumoMe
    It is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single plugin.
    See all alternatives