Need advice about which tool to choose?Ask the StackShare community!
Google AdSense vs Outbrain: What are the differences?
Google AdSense: A program that allows bloggers and website owners to make money by displaying Google ads. It is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience; Outbrain: A web advertising platform that displays boxes of links to pages within websites. It is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader.
Google AdSense and Outbrain belong to "Advertising" category of the tech stack.
Some of the features offered by Google AdSense are:
- Earn money from your site
- Optimize the size of your ad units to automatically fit desktop or mobile, meaning there's more chance they'll be seen and clicked
- Add one piece of code to your site and Google will automatically show ads tailored to your site's layout, saving you time making changes to ad code
On the other hand, Outbrain provides the following key features:
- Pay-per-click model
- Optimization
- Intelligent placements
Cons of Google AdSense
- Plenty installs but low on actual users1